Kellogg’s, the U.S. cereal big, could have taken a step into the world of non-fungible tokens (NFTs) by submitting twelve logos for its iconic manufacturers.
The filings, submitted to the U.S. Patent and Trademark Workplace (USPTO) on Might 24, 2023, could point out Kellogg’s intention to discover the creation of NFTs using its mental property throughout a variety of merchandise.
NFTs that includes well-liked snacks could also be coming
Kellogg’s has included a number of notable manufacturers of their trademark purposes, equivalent to Kellogg’s itself, together with Froot Loops, Particular Okay, Pop-Tarts, Cheez-It, Krave, Eggo, Rice Krispies, Mini Wheats, Frosted Flakes, Bear Bare and Pringles, indicating their curiosity in venturing into the metaverse and exploring the world of non-fungible tokens (NFTs).
The information of Kellogg’s intentions within the metaverse and NFT house was initially revealed by Michael Kondoudis, a trademark legal professional with experience in web3-related filings, who shared the data on Twitter.
Kellogg’s current trademark filings reveal the corporate’s intentions to make the most of its meals merchandise in “on-line digital worlds” and discover the creation of non-fungible tokens (NFTs) that includes their cereals, breakfast bars, and snacks.
Nonetheless, it’s essential to focus on that the filings don’t assure the launch of NFT or metaverse-related belongings by Kellogg’s.
These trademark filings merely safe the corporate’s rights inside the web3 realm, offering them with the pliability to discover potential alternatives and initiatives involving their mental property sooner or later.
Rising curiosity within the metaverse
This improvement isn’t not like different snack firms within the business. Most notably, Mars, the corporate accountable for SNICKERS and M&M’s, filed trademark purposes for non-fungible tokens (NFTs) and digital merchandise in June 2022.
Alongside firms, Nanjing Metropolis in China is also working in the direction of metaverse improvement with their very own launch of the Blockchain Know-how and Software Innovation Platform.
Total, the deal with metaverse expertise and the mixing of blockchain by firms and cities like Nanjing demonstrates the business’s recognition of the metaverse as a big space for future improvement and funding.
Once more, though Kellogg’s submitting doesn’t imply {that a} launch is underway, it does imply that the corporate is contemplating potential implications of the expertise on their model technique and ongoing strategic initiatives.
