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Marketing Podcast with Andrew Barlos
On this episode of the Duct Tape Marketing Podcast, I interview Andrew Barlos. He’s the Head of Advertising and marketing at Loomly, a number one social media administration platform. He has a historical past of success within the B2B SaaS, software program, healthcare, fintech, human assets, consulting, and worker advantages expertise industries.
Key Takeaway:
It’s vital for small companies to spend money on constructing a devoted social media workforce that focuses on a choose few platforms the place their audience is most energetic. It is very important check with completely different social media content material and codecs to see what works higher for every particular model, however the important thing takeaway is to maintain being genuine. Moreover, constructing belief and establishing an natural presence is important in social media advertising.
Questions I ask Andrew Barlos:
- [02:25] What would you say are the most popular issues proper now for enterprise use on social media?
- [03:57] What can be your finest recommendation for a small enterprise with little cash to take a position?
- [04:59] What platforms ought to B2B deal with?
- [09:29] How do you advise folks to get into and use social media realizing that they received’t essentially produce quick measurable ROI?
- [10:29] Do you suppose video is the content material format that everyone ought to use probably the most?
- [13:34] What function is AI taking part in right now in social media and the other ways of utilizing it? The place do you see it going?
- [16:32] What does Loomly do and what are its core options?
- [18:55] Speaking about scheduling on social media. Is that this characteristic affecting folks’s authenticity or possibly even algorithms with completely different platforms?
Extra About Andrew Barlos:
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This episode of the Duct Tape Advertising and marketing Podcast is dropped at you by the HubSpot Podcast Network.
HubSpot Podcast Network is the audio vacation spot for enterprise professionals who search the very best schooling and inspiration on easy methods to develop a enterprise.
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