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Marketing Podcast with Garrett Brown and Colin Coggings
On this episode of the Duct Tape Marketing Podcast, I interview Garrett Brown and Colin Coggins. They’re longtime gross sales leaders, practitioners, and professors of Entrepreneurship on the College of Southern California’s Marshall Faculty of Enterprise. Additionally, they’re buyers, startup advisors, and co-founders of Agency18, a agency that helps mission-driven corporations undertake their Unsold Mindset.
Their new bestselling guide The Unsold Mindset: Redefining What It Means to Promote challenges widespread misconceptions about gross sales and explores a unique strategy to promoting and life.
Key Takeaway:
Success in gross sales shouldn’t be about becoming a predetermined mould however about stepping outdoors the field and doing issues their very own manner. The best salespeople are sometimes the other of what individuals count on them to be; difficult societal expectations and are unsold on conforming to predefined roles and behaviors. They prioritize their authenticity, vulnerability, and curiosity. By cultivating real care for his or her clients, asking impactful questions, and displaying empathy, they can set up significant connections with them. Moreover, by making a tradition that aligns ardour with work, gross sales groups can thrive and obtain significant success.
Questions I ask Garrett & Colin:
- [02:06] What’s in your phrases, the unsold mindset?
- [03:25] You’re really juxtaposing the concept that everyone thinks of promoting, aren’t you?
- [06:00] How do it’s a must to change your self once you’re promoting? What’s the superpower that you simply really must have?
- [08:24] If you clarify this concept as a way, it’s form of counterintuitive. Isn’t that a bit of powerful for individuals?
- [17:54] Some individuals simply don’t have that present, expertise, or empathy. Is that one thing any person can study?
- [20:57] When speaking about hiring, how do I search for any person who naturally has that present, whether or not they have a gross sales resume or not?
- [22:29] Is that this a tradition factor as a lot because it’s a way?
Extra About Garrett & Colin:
Extra About The Company Certification Intensive Coaching:
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This episode of the Duct Tape Advertising and marketing Podcast is delivered to you by the HubSpot Podcast Network.
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