
BY KIM BELLARD
I’ve been fascinated by writing about Bluesky ever since I heard in regards to the Jack Dorsey-backed Twitter various, and determined it’s lastly time, for 2 causes. The primary is that I’ve been seeing so many different folks writing about it, so I’m getting FOMO. The second is that I checked out Nostr, one other Jack Dorsey-backed Twitter various, and there’s no approach I’m making an attempt to put in writing about that (living proof: Jack’s Nostr username is: npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m. Severely).
It’s not that I’ve come to hate Twitter, though Elon Musk is making it tougher to love it, as it’s that our basic dissatisfaction with present social media platforms makes it an excellent time to take a look at alternate options. I’ve written about Mastodon and BeReal, for instance, however Bluesky has some options that will make sense within the Web3 world that we could also be transferring into.
And, in fact, I’m searching for any classes for healthcare.
Bluesky describes itself as a “social web.” It began as a Twitter project in December 2019, with the purpose “to develop an open and decentralized normal for social media.” On the time, the ostensible purpose was that Twitter can be a shopper of the usual, however occasions occurred, Jack Dorsey left Twitter, Elon Musk purchased it, and Bluesky became an independent LLC. It rolled out an invite-only, “private beta” for iOS (Apple) customers in March 2023, adopted by an Android version in mid-April (once more, invite-only). Individuals can signal as much as be on the waitlist. There are supposedly over 40,000 present customers, with some million folks reportedly on the waitlist.
By all accounts, it’s much like Twitter in some ways. You possibly can seek for and comply with different customers, you’ll be able to create posts (please don’t name them “skeets”) of 256 characters, you’ll be able to connect (some kinds of) media, and also you get a feed of recommended posts from different customers. You possibly can like, reply to, or reshare posts. It doesn’t but have all of Twitter’s options, equivalent to DMs or hashtags. It’s working on “composable moderation.”
The purpose isn’t how a lot it seems and acts like Twitter however how completely different the underlying platform is. It’s constructed on what known as the AT Protocol – Authenticated Switch Protocol. A blog post last fall defined what makes it distinctive:
Account portability. An individual’s on-line identification shouldn’t be owned by companies with no accountability to their customers. With the AT Protocol, you’ll be able to transfer your account from one supplier to a different with out shedding any of your information or social graph.
Algorithmic alternative. Algorithms dictate what we see and who we will attain. We should have management over our algorithms if we’re going to belief in our on-line areas. The AT Protocol consists of an open algorithms mode so customers have extra management over their expertise.
Interoperation. The world wants a various market of linked companies to make sure wholesome competitors. Interoperation must really feel like second nature to the Net. The AT Protocol features a schema-based interoperation framework known as Lexicon to assist clear up coordination challenges.
Efficiency. A number of novel protocols throw efficiency out of the window, leading to lengthy loading occasions earlier than you’ll be able to see your timeline. We don’t see efficiency as non-obligatory, so we’ve made it a precedence to construct for quick loading at giant scales.
There’s loads to unpack there – greater than I’m certified to do – however listed here are a few key takeaways. At the moment, you don’t have a lot, if any management, over your Twitter feed (or your different social media feeds); the platform algorithms dictate. Bluesky guarantees that the AT Protocol will enable customers to each know what algorithm is getting used and to select from a library of algorithms. How customers will perceive the results of various selections will not be clear.
CEO Jay Graber says:
Our purpose isn’t to create each algorithm in-house, however to allow the developer neighborhood to convey new algorithms to customers swiftly and effortlessly…We would like a future the place you management what you see on social media. We purpose to switch the traditional “grasp algorithm,” managed by a single firm, with an open and numerous “market of algorithms.
Equally essential, Bluesky’s purpose is that you might port your Bluesky expertise – your checklist of followers, your historic feed, and so on. – to different platforms (presumably which can be additionally constructed on the AT Protocol). It will tear down the “walled gardens” which have been recreated with present social media platforms.
Kade Garrett, writing in Decrypt, factors out: “In essence, the AT protocol would allow the creation of not a single social community, however a federation of social networks that might work together with one another…At a technical degree, this could help you self-host the servers of your personal firm, profile, or social media platform.”
As Bluesky tweeted: “We will change cellular carriers with out shedding our telephone numbers. If we might change between social apps with out shedding our identification or social graph, then social media can be a aggressive open market once more.” It sees switching platforms are extra akin to altering cell phone suppliers – conserving the identical quantity – than switching e-mail suppliers, which requires a brand new e-mail tackle.
All that is primarily based on what Bluesky refers to as “self-authenticating protocol,” which strikes authority to authenticate from the host to the person. However I’m going to go away the reason of how that works as an train for the reader. Mr. Garrett explains the significance of this: “The purpose of such a design is to safe person information and make the person platform expertise immune to affect from companies, governments, and different centralized entities.”
Who wouldn’t favor that?
————–
Social media is a multitude. Most platforms have been constructed on the you-are-the-product method that has finished untold harm to our privateness and to the extent of our discourse. The form of platform Bluesky seeks to be holds plenty of attraction – though whether or not it may possibly work, a lot much less make a viable enterprise, stays to be seen.
Healthcare has been a multitude even longer than social media. Positive, it pays lips service to our privateness, however has failed to guard it (e.g., hospitals), and is just belatedly recognizing kinds of the loopholes it has (e.g., health trackers). We’re all topic to extra algorithms than we understand (e.g., prior authorizations), and AI goes to exponentially enhance that. It talks up interoperability and now has FHIR and TEFCA, however for those who assume you at the moment are in charge of your information, you’re misguided.
I don’t know the way, or even when, the AT Protocol may very well be utilized in healthcare, however healthcare positive wants one thing prefer it.
Kim is a former emarketing exec at a serious Blues plan, editor of the late & lamented Tincture.io, and now common THCB contributor

BY KIM BELLARD
I’ve been fascinated by writing about Bluesky ever since I heard in regards to the Jack Dorsey-backed Twitter various, and determined it’s lastly time, for 2 causes. The primary is that I’ve been seeing so many different folks writing about it, so I’m getting FOMO. The second is that I checked out Nostr, one other Jack Dorsey-backed Twitter various, and there’s no approach I’m making an attempt to put in writing about that (living proof: Jack’s Nostr username is: npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m. Severely).
It’s not that I’ve come to hate Twitter, though Elon Musk is making it tougher to love it, as it’s that our basic dissatisfaction with present social media platforms makes it an excellent time to take a look at alternate options. I’ve written about Mastodon and BeReal, for instance, however Bluesky has some options that will make sense within the Web3 world that we could also be transferring into.
And, in fact, I’m searching for any classes for healthcare.
Bluesky describes itself as a “social web.” It began as a Twitter project in December 2019, with the purpose “to develop an open and decentralized normal for social media.” On the time, the ostensible purpose was that Twitter can be a shopper of the usual, however occasions occurred, Jack Dorsey left Twitter, Elon Musk purchased it, and Bluesky became an independent LLC. It rolled out an invite-only, “private beta” for iOS (Apple) customers in March 2023, adopted by an Android version in mid-April (once more, invite-only). Individuals can signal as much as be on the waitlist. There are supposedly over 40,000 present customers, with some million folks reportedly on the waitlist.
By all accounts, it’s much like Twitter in some ways. You possibly can seek for and comply with different customers, you’ll be able to create posts (please don’t name them “skeets”) of 256 characters, you’ll be able to connect (some kinds of) media, and also you get a feed of recommended posts from different customers. You possibly can like, reply to, or reshare posts. It doesn’t but have all of Twitter’s options, equivalent to DMs or hashtags. It’s working on “composable moderation.”
The purpose isn’t how a lot it seems and acts like Twitter however how completely different the underlying platform is. It’s constructed on what known as the AT Protocol – Authenticated Switch Protocol. A blog post last fall defined what makes it distinctive:
Account portability. An individual’s on-line identification shouldn’t be owned by companies with no accountability to their customers. With the AT Protocol, you’ll be able to transfer your account from one supplier to a different with out shedding any of your information or social graph.
Algorithmic alternative. Algorithms dictate what we see and who we will attain. We should have management over our algorithms if we’re going to belief in our on-line areas. The AT Protocol consists of an open algorithms mode so customers have extra management over their expertise.
Interoperation. The world wants a various market of linked companies to make sure wholesome competitors. Interoperation must really feel like second nature to the Net. The AT Protocol features a schema-based interoperation framework known as Lexicon to assist clear up coordination challenges.
Efficiency. A number of novel protocols throw efficiency out of the window, leading to lengthy loading occasions earlier than you’ll be able to see your timeline. We don’t see efficiency as non-obligatory, so we’ve made it a precedence to construct for quick loading at giant scales.
There’s loads to unpack there – greater than I’m certified to do – however listed here are a few key takeaways. At the moment, you don’t have a lot, if any management, over your Twitter feed (or your different social media feeds); the platform algorithms dictate. Bluesky guarantees that the AT Protocol will enable customers to each know what algorithm is getting used and to select from a library of algorithms. How customers will perceive the results of various selections will not be clear.
CEO Jay Graber says:
Our purpose isn’t to create each algorithm in-house, however to allow the developer neighborhood to convey new algorithms to customers swiftly and effortlessly…We would like a future the place you management what you see on social media. We purpose to switch the traditional “grasp algorithm,” managed by a single firm, with an open and numerous “market of algorithms.
Equally essential, Bluesky’s purpose is that you might port your Bluesky expertise – your checklist of followers, your historic feed, and so on. – to different platforms (presumably which can be additionally constructed on the AT Protocol). It will tear down the “walled gardens” which have been recreated with present social media platforms.
Kade Garrett, writing in Decrypt, factors out: “In essence, the AT protocol would allow the creation of not a single social community, however a federation of social networks that might work together with one another…At a technical degree, this could help you self-host the servers of your personal firm, profile, or social media platform.”
As Bluesky tweeted: “We will change cellular carriers with out shedding our telephone numbers. If we might change between social apps with out shedding our identification or social graph, then social media can be a aggressive open market once more.” It sees switching platforms are extra akin to altering cell phone suppliers – conserving the identical quantity – than switching e-mail suppliers, which requires a brand new e-mail tackle.
All that is primarily based on what Bluesky refers to as “self-authenticating protocol,” which strikes authority to authenticate from the host to the person. However I’m going to go away the reason of how that works as an train for the reader. Mr. Garrett explains the significance of this: “The purpose of such a design is to safe person information and make the person platform expertise immune to affect from companies, governments, and different centralized entities.”
Who wouldn’t favor that?
————–
Social media is a multitude. Most platforms have been constructed on the you-are-the-product method that has finished untold harm to our privateness and to the extent of our discourse. The form of platform Bluesky seeks to be holds plenty of attraction – though whether or not it may possibly work, a lot much less make a viable enterprise, stays to be seen.
Healthcare has been a multitude even longer than social media. Positive, it pays lips service to our privateness, however has failed to guard it (e.g., hospitals), and is just belatedly recognizing kinds of the loopholes it has (e.g., health trackers). We’re all topic to extra algorithms than we understand (e.g., prior authorizations), and AI goes to exponentially enhance that. It talks up interoperability and now has FHIR and TEFCA, however for those who assume you at the moment are in charge of your information, you’re misguided.
I don’t know the way, or even when, the AT Protocol may very well be utilized in healthcare, however healthcare positive wants one thing prefer it.
Kim is a former emarketing exec at a serious Blues plan, editor of the late & lamented Tincture.io, and now common THCB contributor

BY KIM BELLARD
I’ve been fascinated by writing about Bluesky ever since I heard in regards to the Jack Dorsey-backed Twitter various, and determined it’s lastly time, for 2 causes. The primary is that I’ve been seeing so many different folks writing about it, so I’m getting FOMO. The second is that I checked out Nostr, one other Jack Dorsey-backed Twitter various, and there’s no approach I’m making an attempt to put in writing about that (living proof: Jack’s Nostr username is: npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m. Severely).
It’s not that I’ve come to hate Twitter, though Elon Musk is making it tougher to love it, as it’s that our basic dissatisfaction with present social media platforms makes it an excellent time to take a look at alternate options. I’ve written about Mastodon and BeReal, for instance, however Bluesky has some options that will make sense within the Web3 world that we could also be transferring into.
And, in fact, I’m searching for any classes for healthcare.
Bluesky describes itself as a “social web.” It began as a Twitter project in December 2019, with the purpose “to develop an open and decentralized normal for social media.” On the time, the ostensible purpose was that Twitter can be a shopper of the usual, however occasions occurred, Jack Dorsey left Twitter, Elon Musk purchased it, and Bluesky became an independent LLC. It rolled out an invite-only, “private beta” for iOS (Apple) customers in March 2023, adopted by an Android version in mid-April (once more, invite-only). Individuals can signal as much as be on the waitlist. There are supposedly over 40,000 present customers, with some million folks reportedly on the waitlist.
By all accounts, it’s much like Twitter in some ways. You possibly can seek for and comply with different customers, you’ll be able to create posts (please don’t name them “skeets”) of 256 characters, you’ll be able to connect (some kinds of) media, and also you get a feed of recommended posts from different customers. You possibly can like, reply to, or reshare posts. It doesn’t but have all of Twitter’s options, equivalent to DMs or hashtags. It’s working on “composable moderation.”
The purpose isn’t how a lot it seems and acts like Twitter however how completely different the underlying platform is. It’s constructed on what known as the AT Protocol – Authenticated Switch Protocol. A blog post last fall defined what makes it distinctive:
Account portability. An individual’s on-line identification shouldn’t be owned by companies with no accountability to their customers. With the AT Protocol, you’ll be able to transfer your account from one supplier to a different with out shedding any of your information or social graph.
Algorithmic alternative. Algorithms dictate what we see and who we will attain. We should have management over our algorithms if we’re going to belief in our on-line areas. The AT Protocol consists of an open algorithms mode so customers have extra management over their expertise.
Interoperation. The world wants a various market of linked companies to make sure wholesome competitors. Interoperation must really feel like second nature to the Net. The AT Protocol features a schema-based interoperation framework known as Lexicon to assist clear up coordination challenges.
Efficiency. A number of novel protocols throw efficiency out of the window, leading to lengthy loading occasions earlier than you’ll be able to see your timeline. We don’t see efficiency as non-obligatory, so we’ve made it a precedence to construct for quick loading at giant scales.
There’s loads to unpack there – greater than I’m certified to do – however listed here are a few key takeaways. At the moment, you don’t have a lot, if any management, over your Twitter feed (or your different social media feeds); the platform algorithms dictate. Bluesky guarantees that the AT Protocol will enable customers to each know what algorithm is getting used and to select from a library of algorithms. How customers will perceive the results of various selections will not be clear.
CEO Jay Graber says:
Our purpose isn’t to create each algorithm in-house, however to allow the developer neighborhood to convey new algorithms to customers swiftly and effortlessly…We would like a future the place you management what you see on social media. We purpose to switch the traditional “grasp algorithm,” managed by a single firm, with an open and numerous “market of algorithms.
Equally essential, Bluesky’s purpose is that you might port your Bluesky expertise – your checklist of followers, your historic feed, and so on. – to different platforms (presumably which can be additionally constructed on the AT Protocol). It will tear down the “walled gardens” which have been recreated with present social media platforms.
Kade Garrett, writing in Decrypt, factors out: “In essence, the AT protocol would allow the creation of not a single social community, however a federation of social networks that might work together with one another…At a technical degree, this could help you self-host the servers of your personal firm, profile, or social media platform.”
As Bluesky tweeted: “We will change cellular carriers with out shedding our telephone numbers. If we might change between social apps with out shedding our identification or social graph, then social media can be a aggressive open market once more.” It sees switching platforms are extra akin to altering cell phone suppliers – conserving the identical quantity – than switching e-mail suppliers, which requires a brand new e-mail tackle.
All that is primarily based on what Bluesky refers to as “self-authenticating protocol,” which strikes authority to authenticate from the host to the person. However I’m going to go away the reason of how that works as an train for the reader. Mr. Garrett explains the significance of this: “The purpose of such a design is to safe person information and make the person platform expertise immune to affect from companies, governments, and different centralized entities.”
Who wouldn’t favor that?
————–
Social media is a multitude. Most platforms have been constructed on the you-are-the-product method that has finished untold harm to our privateness and to the extent of our discourse. The form of platform Bluesky seeks to be holds plenty of attraction – though whether or not it may possibly work, a lot much less make a viable enterprise, stays to be seen.
Healthcare has been a multitude even longer than social media. Positive, it pays lips service to our privateness, however has failed to guard it (e.g., hospitals), and is just belatedly recognizing kinds of the loopholes it has (e.g., health trackers). We’re all topic to extra algorithms than we understand (e.g., prior authorizations), and AI goes to exponentially enhance that. It talks up interoperability and now has FHIR and TEFCA, however for those who assume you at the moment are in charge of your information, you’re misguided.
I don’t know the way, or even when, the AT Protocol may very well be utilized in healthcare, however healthcare positive wants one thing prefer it.
Kim is a former emarketing exec at a serious Blues plan, editor of the late & lamented Tincture.io, and now common THCB contributor

BY KIM BELLARD
I’ve been fascinated by writing about Bluesky ever since I heard in regards to the Jack Dorsey-backed Twitter various, and determined it’s lastly time, for 2 causes. The primary is that I’ve been seeing so many different folks writing about it, so I’m getting FOMO. The second is that I checked out Nostr, one other Jack Dorsey-backed Twitter various, and there’s no approach I’m making an attempt to put in writing about that (living proof: Jack’s Nostr username is: npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m. Severely).
It’s not that I’ve come to hate Twitter, though Elon Musk is making it tougher to love it, as it’s that our basic dissatisfaction with present social media platforms makes it an excellent time to take a look at alternate options. I’ve written about Mastodon and BeReal, for instance, however Bluesky has some options that will make sense within the Web3 world that we could also be transferring into.
And, in fact, I’m searching for any classes for healthcare.
Bluesky describes itself as a “social web.” It began as a Twitter project in December 2019, with the purpose “to develop an open and decentralized normal for social media.” On the time, the ostensible purpose was that Twitter can be a shopper of the usual, however occasions occurred, Jack Dorsey left Twitter, Elon Musk purchased it, and Bluesky became an independent LLC. It rolled out an invite-only, “private beta” for iOS (Apple) customers in March 2023, adopted by an Android version in mid-April (once more, invite-only). Individuals can signal as much as be on the waitlist. There are supposedly over 40,000 present customers, with some million folks reportedly on the waitlist.
By all accounts, it’s much like Twitter in some ways. You possibly can seek for and comply with different customers, you’ll be able to create posts (please don’t name them “skeets”) of 256 characters, you’ll be able to connect (some kinds of) media, and also you get a feed of recommended posts from different customers. You possibly can like, reply to, or reshare posts. It doesn’t but have all of Twitter’s options, equivalent to DMs or hashtags. It’s working on “composable moderation.”
The purpose isn’t how a lot it seems and acts like Twitter however how completely different the underlying platform is. It’s constructed on what known as the AT Protocol – Authenticated Switch Protocol. A blog post last fall defined what makes it distinctive:
Account portability. An individual’s on-line identification shouldn’t be owned by companies with no accountability to their customers. With the AT Protocol, you’ll be able to transfer your account from one supplier to a different with out shedding any of your information or social graph.
Algorithmic alternative. Algorithms dictate what we see and who we will attain. We should have management over our algorithms if we’re going to belief in our on-line areas. The AT Protocol consists of an open algorithms mode so customers have extra management over their expertise.
Interoperation. The world wants a various market of linked companies to make sure wholesome competitors. Interoperation must really feel like second nature to the Net. The AT Protocol features a schema-based interoperation framework known as Lexicon to assist clear up coordination challenges.
Efficiency. A number of novel protocols throw efficiency out of the window, leading to lengthy loading occasions earlier than you’ll be able to see your timeline. We don’t see efficiency as non-obligatory, so we’ve made it a precedence to construct for quick loading at giant scales.
There’s loads to unpack there – greater than I’m certified to do – however listed here are a few key takeaways. At the moment, you don’t have a lot, if any management, over your Twitter feed (or your different social media feeds); the platform algorithms dictate. Bluesky guarantees that the AT Protocol will enable customers to each know what algorithm is getting used and to select from a library of algorithms. How customers will perceive the results of various selections will not be clear.
CEO Jay Graber says:
Our purpose isn’t to create each algorithm in-house, however to allow the developer neighborhood to convey new algorithms to customers swiftly and effortlessly…We would like a future the place you management what you see on social media. We purpose to switch the traditional “grasp algorithm,” managed by a single firm, with an open and numerous “market of algorithms.
Equally essential, Bluesky’s purpose is that you might port your Bluesky expertise – your checklist of followers, your historic feed, and so on. – to different platforms (presumably which can be additionally constructed on the AT Protocol). It will tear down the “walled gardens” which have been recreated with present social media platforms.
Kade Garrett, writing in Decrypt, factors out: “In essence, the AT protocol would allow the creation of not a single social community, however a federation of social networks that might work together with one another…At a technical degree, this could help you self-host the servers of your personal firm, profile, or social media platform.”
As Bluesky tweeted: “We will change cellular carriers with out shedding our telephone numbers. If we might change between social apps with out shedding our identification or social graph, then social media can be a aggressive open market once more.” It sees switching platforms are extra akin to altering cell phone suppliers – conserving the identical quantity – than switching e-mail suppliers, which requires a brand new e-mail tackle.
All that is primarily based on what Bluesky refers to as “self-authenticating protocol,” which strikes authority to authenticate from the host to the person. However I’m going to go away the reason of how that works as an train for the reader. Mr. Garrett explains the significance of this: “The purpose of such a design is to safe person information and make the person platform expertise immune to affect from companies, governments, and different centralized entities.”
Who wouldn’t favor that?
————–
Social media is a multitude. Most platforms have been constructed on the you-are-the-product method that has finished untold harm to our privateness and to the extent of our discourse. The form of platform Bluesky seeks to be holds plenty of attraction – though whether or not it may possibly work, a lot much less make a viable enterprise, stays to be seen.
Healthcare has been a multitude even longer than social media. Positive, it pays lips service to our privateness, however has failed to guard it (e.g., hospitals), and is just belatedly recognizing kinds of the loopholes it has (e.g., health trackers). We’re all topic to extra algorithms than we understand (e.g., prior authorizations), and AI goes to exponentially enhance that. It talks up interoperability and now has FHIR and TEFCA, however for those who assume you at the moment are in charge of your information, you’re misguided.
I don’t know the way, or even when, the AT Protocol may very well be utilized in healthcare, however healthcare positive wants one thing prefer it.
Kim is a former emarketing exec at a serious Blues plan, editor of the late & lamented Tincture.io, and now common THCB contributor

BY KIM BELLARD
I’ve been fascinated by writing about Bluesky ever since I heard in regards to the Jack Dorsey-backed Twitter various, and determined it’s lastly time, for 2 causes. The primary is that I’ve been seeing so many different folks writing about it, so I’m getting FOMO. The second is that I checked out Nostr, one other Jack Dorsey-backed Twitter various, and there’s no approach I’m making an attempt to put in writing about that (living proof: Jack’s Nostr username is: npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m. Severely).
It’s not that I’ve come to hate Twitter, though Elon Musk is making it tougher to love it, as it’s that our basic dissatisfaction with present social media platforms makes it an excellent time to take a look at alternate options. I’ve written about Mastodon and BeReal, for instance, however Bluesky has some options that will make sense within the Web3 world that we could also be transferring into.
And, in fact, I’m searching for any classes for healthcare.
Bluesky describes itself as a “social web.” It began as a Twitter project in December 2019, with the purpose “to develop an open and decentralized normal for social media.” On the time, the ostensible purpose was that Twitter can be a shopper of the usual, however occasions occurred, Jack Dorsey left Twitter, Elon Musk purchased it, and Bluesky became an independent LLC. It rolled out an invite-only, “private beta” for iOS (Apple) customers in March 2023, adopted by an Android version in mid-April (once more, invite-only). Individuals can signal as much as be on the waitlist. There are supposedly over 40,000 present customers, with some million folks reportedly on the waitlist.
By all accounts, it’s much like Twitter in some ways. You possibly can seek for and comply with different customers, you’ll be able to create posts (please don’t name them “skeets”) of 256 characters, you’ll be able to connect (some kinds of) media, and also you get a feed of recommended posts from different customers. You possibly can like, reply to, or reshare posts. It doesn’t but have all of Twitter’s options, equivalent to DMs or hashtags. It’s working on “composable moderation.”
The purpose isn’t how a lot it seems and acts like Twitter however how completely different the underlying platform is. It’s constructed on what known as the AT Protocol – Authenticated Switch Protocol. A blog post last fall defined what makes it distinctive:
Account portability. An individual’s on-line identification shouldn’t be owned by companies with no accountability to their customers. With the AT Protocol, you’ll be able to transfer your account from one supplier to a different with out shedding any of your information or social graph.
Algorithmic alternative. Algorithms dictate what we see and who we will attain. We should have management over our algorithms if we’re going to belief in our on-line areas. The AT Protocol consists of an open algorithms mode so customers have extra management over their expertise.
Interoperation. The world wants a various market of linked companies to make sure wholesome competitors. Interoperation must really feel like second nature to the Net. The AT Protocol features a schema-based interoperation framework known as Lexicon to assist clear up coordination challenges.
Efficiency. A number of novel protocols throw efficiency out of the window, leading to lengthy loading occasions earlier than you’ll be able to see your timeline. We don’t see efficiency as non-obligatory, so we’ve made it a precedence to construct for quick loading at giant scales.
There’s loads to unpack there – greater than I’m certified to do – however listed here are a few key takeaways. At the moment, you don’t have a lot, if any management, over your Twitter feed (or your different social media feeds); the platform algorithms dictate. Bluesky guarantees that the AT Protocol will enable customers to each know what algorithm is getting used and to select from a library of algorithms. How customers will perceive the results of various selections will not be clear.
CEO Jay Graber says:
Our purpose isn’t to create each algorithm in-house, however to allow the developer neighborhood to convey new algorithms to customers swiftly and effortlessly…We would like a future the place you management what you see on social media. We purpose to switch the traditional “grasp algorithm,” managed by a single firm, with an open and numerous “market of algorithms.
Equally essential, Bluesky’s purpose is that you might port your Bluesky expertise – your checklist of followers, your historic feed, and so on. – to different platforms (presumably which can be additionally constructed on the AT Protocol). It will tear down the “walled gardens” which have been recreated with present social media platforms.
Kade Garrett, writing in Decrypt, factors out: “In essence, the AT protocol would allow the creation of not a single social community, however a federation of social networks that might work together with one another…At a technical degree, this could help you self-host the servers of your personal firm, profile, or social media platform.”
As Bluesky tweeted: “We will change cellular carriers with out shedding our telephone numbers. If we might change between social apps with out shedding our identification or social graph, then social media can be a aggressive open market once more.” It sees switching platforms are extra akin to altering cell phone suppliers – conserving the identical quantity – than switching e-mail suppliers, which requires a brand new e-mail tackle.
All that is primarily based on what Bluesky refers to as “self-authenticating protocol,” which strikes authority to authenticate from the host to the person. However I’m going to go away the reason of how that works as an train for the reader. Mr. Garrett explains the significance of this: “The purpose of such a design is to safe person information and make the person platform expertise immune to affect from companies, governments, and different centralized entities.”
Who wouldn’t favor that?
————–
Social media is a multitude. Most platforms have been constructed on the you-are-the-product method that has finished untold harm to our privateness and to the extent of our discourse. The form of platform Bluesky seeks to be holds plenty of attraction – though whether or not it may possibly work, a lot much less make a viable enterprise, stays to be seen.
Healthcare has been a multitude even longer than social media. Positive, it pays lips service to our privateness, however has failed to guard it (e.g., hospitals), and is just belatedly recognizing kinds of the loopholes it has (e.g., health trackers). We’re all topic to extra algorithms than we understand (e.g., prior authorizations), and AI goes to exponentially enhance that. It talks up interoperability and now has FHIR and TEFCA, however for those who assume you at the moment are in charge of your information, you’re misguided.
I don’t know the way, or even when, the AT Protocol may very well be utilized in healthcare, however healthcare positive wants one thing prefer it.
Kim is a former emarketing exec at a serious Blues plan, editor of the late & lamented Tincture.io, and now common THCB contributor

BY KIM BELLARD
I’ve been fascinated by writing about Bluesky ever since I heard in regards to the Jack Dorsey-backed Twitter various, and determined it’s lastly time, for 2 causes. The primary is that I’ve been seeing so many different folks writing about it, so I’m getting FOMO. The second is that I checked out Nostr, one other Jack Dorsey-backed Twitter various, and there’s no approach I’m making an attempt to put in writing about that (living proof: Jack’s Nostr username is: npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m. Severely).
It’s not that I’ve come to hate Twitter, though Elon Musk is making it tougher to love it, as it’s that our basic dissatisfaction with present social media platforms makes it an excellent time to take a look at alternate options. I’ve written about Mastodon and BeReal, for instance, however Bluesky has some options that will make sense within the Web3 world that we could also be transferring into.
And, in fact, I’m searching for any classes for healthcare.
Bluesky describes itself as a “social web.” It began as a Twitter project in December 2019, with the purpose “to develop an open and decentralized normal for social media.” On the time, the ostensible purpose was that Twitter can be a shopper of the usual, however occasions occurred, Jack Dorsey left Twitter, Elon Musk purchased it, and Bluesky became an independent LLC. It rolled out an invite-only, “private beta” for iOS (Apple) customers in March 2023, adopted by an Android version in mid-April (once more, invite-only). Individuals can signal as much as be on the waitlist. There are supposedly over 40,000 present customers, with some million folks reportedly on the waitlist.
By all accounts, it’s much like Twitter in some ways. You possibly can seek for and comply with different customers, you’ll be able to create posts (please don’t name them “skeets”) of 256 characters, you’ll be able to connect (some kinds of) media, and also you get a feed of recommended posts from different customers. You possibly can like, reply to, or reshare posts. It doesn’t but have all of Twitter’s options, equivalent to DMs or hashtags. It’s working on “composable moderation.”
The purpose isn’t how a lot it seems and acts like Twitter however how completely different the underlying platform is. It’s constructed on what known as the AT Protocol – Authenticated Switch Protocol. A blog post last fall defined what makes it distinctive:
Account portability. An individual’s on-line identification shouldn’t be owned by companies with no accountability to their customers. With the AT Protocol, you’ll be able to transfer your account from one supplier to a different with out shedding any of your information or social graph.
Algorithmic alternative. Algorithms dictate what we see and who we will attain. We should have management over our algorithms if we’re going to belief in our on-line areas. The AT Protocol consists of an open algorithms mode so customers have extra management over their expertise.
Interoperation. The world wants a various market of linked companies to make sure wholesome competitors. Interoperation must really feel like second nature to the Net. The AT Protocol features a schema-based interoperation framework known as Lexicon to assist clear up coordination challenges.
Efficiency. A number of novel protocols throw efficiency out of the window, leading to lengthy loading occasions earlier than you’ll be able to see your timeline. We don’t see efficiency as non-obligatory, so we’ve made it a precedence to construct for quick loading at giant scales.
There’s loads to unpack there – greater than I’m certified to do – however listed here are a few key takeaways. At the moment, you don’t have a lot, if any management, over your Twitter feed (or your different social media feeds); the platform algorithms dictate. Bluesky guarantees that the AT Protocol will enable customers to each know what algorithm is getting used and to select from a library of algorithms. How customers will perceive the results of various selections will not be clear.
CEO Jay Graber says:
Our purpose isn’t to create each algorithm in-house, however to allow the developer neighborhood to convey new algorithms to customers swiftly and effortlessly…We would like a future the place you management what you see on social media. We purpose to switch the traditional “grasp algorithm,” managed by a single firm, with an open and numerous “market of algorithms.
Equally essential, Bluesky’s purpose is that you might port your Bluesky expertise – your checklist of followers, your historic feed, and so on. – to different platforms (presumably which can be additionally constructed on the AT Protocol). It will tear down the “walled gardens” which have been recreated with present social media platforms.
Kade Garrett, writing in Decrypt, factors out: “In essence, the AT protocol would allow the creation of not a single social community, however a federation of social networks that might work together with one another…At a technical degree, this could help you self-host the servers of your personal firm, profile, or social media platform.”
As Bluesky tweeted: “We will change cellular carriers with out shedding our telephone numbers. If we might change between social apps with out shedding our identification or social graph, then social media can be a aggressive open market once more.” It sees switching platforms are extra akin to altering cell phone suppliers – conserving the identical quantity – than switching e-mail suppliers, which requires a brand new e-mail tackle.
All that is primarily based on what Bluesky refers to as “self-authenticating protocol,” which strikes authority to authenticate from the host to the person. However I’m going to go away the reason of how that works as an train for the reader. Mr. Garrett explains the significance of this: “The purpose of such a design is to safe person information and make the person platform expertise immune to affect from companies, governments, and different centralized entities.”
Who wouldn’t favor that?
————–
Social media is a multitude. Most platforms have been constructed on the you-are-the-product method that has finished untold harm to our privateness and to the extent of our discourse. The form of platform Bluesky seeks to be holds plenty of attraction – though whether or not it may possibly work, a lot much less make a viable enterprise, stays to be seen.
Healthcare has been a multitude even longer than social media. Positive, it pays lips service to our privateness, however has failed to guard it (e.g., hospitals), and is just belatedly recognizing kinds of the loopholes it has (e.g., health trackers). We’re all topic to extra algorithms than we understand (e.g., prior authorizations), and AI goes to exponentially enhance that. It talks up interoperability and now has FHIR and TEFCA, however for those who assume you at the moment are in charge of your information, you’re misguided.
I don’t know the way, or even when, the AT Protocol may very well be utilized in healthcare, however healthcare positive wants one thing prefer it.
Kim is a former emarketing exec at a serious Blues plan, editor of the late & lamented Tincture.io, and now common THCB contributor

BY KIM BELLARD
I’ve been fascinated by writing about Bluesky ever since I heard in regards to the Jack Dorsey-backed Twitter various, and determined it’s lastly time, for 2 causes. The primary is that I’ve been seeing so many different folks writing about it, so I’m getting FOMO. The second is that I checked out Nostr, one other Jack Dorsey-backed Twitter various, and there’s no approach I’m making an attempt to put in writing about that (living proof: Jack’s Nostr username is: npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m. Severely).
It’s not that I’ve come to hate Twitter, though Elon Musk is making it tougher to love it, as it’s that our basic dissatisfaction with present social media platforms makes it an excellent time to take a look at alternate options. I’ve written about Mastodon and BeReal, for instance, however Bluesky has some options that will make sense within the Web3 world that we could also be transferring into.
And, in fact, I’m searching for any classes for healthcare.
Bluesky describes itself as a “social web.” It began as a Twitter project in December 2019, with the purpose “to develop an open and decentralized normal for social media.” On the time, the ostensible purpose was that Twitter can be a shopper of the usual, however occasions occurred, Jack Dorsey left Twitter, Elon Musk purchased it, and Bluesky became an independent LLC. It rolled out an invite-only, “private beta” for iOS (Apple) customers in March 2023, adopted by an Android version in mid-April (once more, invite-only). Individuals can signal as much as be on the waitlist. There are supposedly over 40,000 present customers, with some million folks reportedly on the waitlist.
By all accounts, it’s much like Twitter in some ways. You possibly can seek for and comply with different customers, you’ll be able to create posts (please don’t name them “skeets”) of 256 characters, you’ll be able to connect (some kinds of) media, and also you get a feed of recommended posts from different customers. You possibly can like, reply to, or reshare posts. It doesn’t but have all of Twitter’s options, equivalent to DMs or hashtags. It’s working on “composable moderation.”
The purpose isn’t how a lot it seems and acts like Twitter however how completely different the underlying platform is. It’s constructed on what known as the AT Protocol – Authenticated Switch Protocol. A blog post last fall defined what makes it distinctive:
Account portability. An individual’s on-line identification shouldn’t be owned by companies with no accountability to their customers. With the AT Protocol, you’ll be able to transfer your account from one supplier to a different with out shedding any of your information or social graph.
Algorithmic alternative. Algorithms dictate what we see and who we will attain. We should have management over our algorithms if we’re going to belief in our on-line areas. The AT Protocol consists of an open algorithms mode so customers have extra management over their expertise.
Interoperation. The world wants a various market of linked companies to make sure wholesome competitors. Interoperation must really feel like second nature to the Net. The AT Protocol features a schema-based interoperation framework known as Lexicon to assist clear up coordination challenges.
Efficiency. A number of novel protocols throw efficiency out of the window, leading to lengthy loading occasions earlier than you’ll be able to see your timeline. We don’t see efficiency as non-obligatory, so we’ve made it a precedence to construct for quick loading at giant scales.
There’s loads to unpack there – greater than I’m certified to do – however listed here are a few key takeaways. At the moment, you don’t have a lot, if any management, over your Twitter feed (or your different social media feeds); the platform algorithms dictate. Bluesky guarantees that the AT Protocol will enable customers to each know what algorithm is getting used and to select from a library of algorithms. How customers will perceive the results of various selections will not be clear.
CEO Jay Graber says:
Our purpose isn’t to create each algorithm in-house, however to allow the developer neighborhood to convey new algorithms to customers swiftly and effortlessly…We would like a future the place you management what you see on social media. We purpose to switch the traditional “grasp algorithm,” managed by a single firm, with an open and numerous “market of algorithms.
Equally essential, Bluesky’s purpose is that you might port your Bluesky expertise – your checklist of followers, your historic feed, and so on. – to different platforms (presumably which can be additionally constructed on the AT Protocol). It will tear down the “walled gardens” which have been recreated with present social media platforms.
Kade Garrett, writing in Decrypt, factors out: “In essence, the AT protocol would allow the creation of not a single social community, however a federation of social networks that might work together with one another…At a technical degree, this could help you self-host the servers of your personal firm, profile, or social media platform.”
As Bluesky tweeted: “We will change cellular carriers with out shedding our telephone numbers. If we might change between social apps with out shedding our identification or social graph, then social media can be a aggressive open market once more.” It sees switching platforms are extra akin to altering cell phone suppliers – conserving the identical quantity – than switching e-mail suppliers, which requires a brand new e-mail tackle.
All that is primarily based on what Bluesky refers to as “self-authenticating protocol,” which strikes authority to authenticate from the host to the person. However I’m going to go away the reason of how that works as an train for the reader. Mr. Garrett explains the significance of this: “The purpose of such a design is to safe person information and make the person platform expertise immune to affect from companies, governments, and different centralized entities.”
Who wouldn’t favor that?
————–
Social media is a multitude. Most platforms have been constructed on the you-are-the-product method that has finished untold harm to our privateness and to the extent of our discourse. The form of platform Bluesky seeks to be holds plenty of attraction – though whether or not it may possibly work, a lot much less make a viable enterprise, stays to be seen.
Healthcare has been a multitude even longer than social media. Positive, it pays lips service to our privateness, however has failed to guard it (e.g., hospitals), and is just belatedly recognizing kinds of the loopholes it has (e.g., health trackers). We’re all topic to extra algorithms than we understand (e.g., prior authorizations), and AI goes to exponentially enhance that. It talks up interoperability and now has FHIR and TEFCA, however for those who assume you at the moment are in charge of your information, you’re misguided.
I don’t know the way, or even when, the AT Protocol may very well be utilized in healthcare, however healthcare positive wants one thing prefer it.
Kim is a former emarketing exec at a serious Blues plan, editor of the late & lamented Tincture.io, and now common THCB contributor

BY KIM BELLARD
I’ve been fascinated by writing about Bluesky ever since I heard in regards to the Jack Dorsey-backed Twitter various, and determined it’s lastly time, for 2 causes. The primary is that I’ve been seeing so many different folks writing about it, so I’m getting FOMO. The second is that I checked out Nostr, one other Jack Dorsey-backed Twitter various, and there’s no approach I’m making an attempt to put in writing about that (living proof: Jack’s Nostr username is: npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m. Severely).
It’s not that I’ve come to hate Twitter, though Elon Musk is making it tougher to love it, as it’s that our basic dissatisfaction with present social media platforms makes it an excellent time to take a look at alternate options. I’ve written about Mastodon and BeReal, for instance, however Bluesky has some options that will make sense within the Web3 world that we could also be transferring into.
And, in fact, I’m searching for any classes for healthcare.
Bluesky describes itself as a “social web.” It began as a Twitter project in December 2019, with the purpose “to develop an open and decentralized normal for social media.” On the time, the ostensible purpose was that Twitter can be a shopper of the usual, however occasions occurred, Jack Dorsey left Twitter, Elon Musk purchased it, and Bluesky became an independent LLC. It rolled out an invite-only, “private beta” for iOS (Apple) customers in March 2023, adopted by an Android version in mid-April (once more, invite-only). Individuals can signal as much as be on the waitlist. There are supposedly over 40,000 present customers, with some million folks reportedly on the waitlist.
By all accounts, it’s much like Twitter in some ways. You possibly can seek for and comply with different customers, you’ll be able to create posts (please don’t name them “skeets”) of 256 characters, you’ll be able to connect (some kinds of) media, and also you get a feed of recommended posts from different customers. You possibly can like, reply to, or reshare posts. It doesn’t but have all of Twitter’s options, equivalent to DMs or hashtags. It’s working on “composable moderation.”
The purpose isn’t how a lot it seems and acts like Twitter however how completely different the underlying platform is. It’s constructed on what known as the AT Protocol – Authenticated Switch Protocol. A blog post last fall defined what makes it distinctive:
Account portability. An individual’s on-line identification shouldn’t be owned by companies with no accountability to their customers. With the AT Protocol, you’ll be able to transfer your account from one supplier to a different with out shedding any of your information or social graph.
Algorithmic alternative. Algorithms dictate what we see and who we will attain. We should have management over our algorithms if we’re going to belief in our on-line areas. The AT Protocol consists of an open algorithms mode so customers have extra management over their expertise.
Interoperation. The world wants a various market of linked companies to make sure wholesome competitors. Interoperation must really feel like second nature to the Net. The AT Protocol features a schema-based interoperation framework known as Lexicon to assist clear up coordination challenges.
Efficiency. A number of novel protocols throw efficiency out of the window, leading to lengthy loading occasions earlier than you’ll be able to see your timeline. We don’t see efficiency as non-obligatory, so we’ve made it a precedence to construct for quick loading at giant scales.
There’s loads to unpack there – greater than I’m certified to do – however listed here are a few key takeaways. At the moment, you don’t have a lot, if any management, over your Twitter feed (or your different social media feeds); the platform algorithms dictate. Bluesky guarantees that the AT Protocol will enable customers to each know what algorithm is getting used and to select from a library of algorithms. How customers will perceive the results of various selections will not be clear.
CEO Jay Graber says:
Our purpose isn’t to create each algorithm in-house, however to allow the developer neighborhood to convey new algorithms to customers swiftly and effortlessly…We would like a future the place you management what you see on social media. We purpose to switch the traditional “grasp algorithm,” managed by a single firm, with an open and numerous “market of algorithms.
Equally essential, Bluesky’s purpose is that you might port your Bluesky expertise – your checklist of followers, your historic feed, and so on. – to different platforms (presumably which can be additionally constructed on the AT Protocol). It will tear down the “walled gardens” which have been recreated with present social media platforms.
Kade Garrett, writing in Decrypt, factors out: “In essence, the AT protocol would allow the creation of not a single social community, however a federation of social networks that might work together with one another…At a technical degree, this could help you self-host the servers of your personal firm, profile, or social media platform.”
As Bluesky tweeted: “We will change cellular carriers with out shedding our telephone numbers. If we might change between social apps with out shedding our identification or social graph, then social media can be a aggressive open market once more.” It sees switching platforms are extra akin to altering cell phone suppliers – conserving the identical quantity – than switching e-mail suppliers, which requires a brand new e-mail tackle.
All that is primarily based on what Bluesky refers to as “self-authenticating protocol,” which strikes authority to authenticate from the host to the person. However I’m going to go away the reason of how that works as an train for the reader. Mr. Garrett explains the significance of this: “The purpose of such a design is to safe person information and make the person platform expertise immune to affect from companies, governments, and different centralized entities.”
Who wouldn’t favor that?
————–
Social media is a multitude. Most platforms have been constructed on the you-are-the-product method that has finished untold harm to our privateness and to the extent of our discourse. The form of platform Bluesky seeks to be holds plenty of attraction – though whether or not it may possibly work, a lot much less make a viable enterprise, stays to be seen.
Healthcare has been a multitude even longer than social media. Positive, it pays lips service to our privateness, however has failed to guard it (e.g., hospitals), and is just belatedly recognizing kinds of the loopholes it has (e.g., health trackers). We’re all topic to extra algorithms than we understand (e.g., prior authorizations), and AI goes to exponentially enhance that. It talks up interoperability and now has FHIR and TEFCA, however for those who assume you at the moment are in charge of your information, you’re misguided.
I don’t know the way, or even when, the AT Protocol may very well be utilized in healthcare, however healthcare positive wants one thing prefer it.
Kim is a former emarketing exec at a serious Blues plan, editor of the late & lamented Tincture.io, and now common THCB contributor

BY KIM BELLARD
I’ve been fascinated by writing about Bluesky ever since I heard in regards to the Jack Dorsey-backed Twitter various, and determined it’s lastly time, for 2 causes. The primary is that I’ve been seeing so many different folks writing about it, so I’m getting FOMO. The second is that I checked out Nostr, one other Jack Dorsey-backed Twitter various, and there’s no approach I’m making an attempt to put in writing about that (living proof: Jack’s Nostr username is: npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m. Severely).
It’s not that I’ve come to hate Twitter, though Elon Musk is making it tougher to love it, as it’s that our basic dissatisfaction with present social media platforms makes it an excellent time to take a look at alternate options. I’ve written about Mastodon and BeReal, for instance, however Bluesky has some options that will make sense within the Web3 world that we could also be transferring into.
And, in fact, I’m searching for any classes for healthcare.
Bluesky describes itself as a “social web.” It began as a Twitter project in December 2019, with the purpose “to develop an open and decentralized normal for social media.” On the time, the ostensible purpose was that Twitter can be a shopper of the usual, however occasions occurred, Jack Dorsey left Twitter, Elon Musk purchased it, and Bluesky became an independent LLC. It rolled out an invite-only, “private beta” for iOS (Apple) customers in March 2023, adopted by an Android version in mid-April (once more, invite-only). Individuals can signal as much as be on the waitlist. There are supposedly over 40,000 present customers, with some million folks reportedly on the waitlist.
By all accounts, it’s much like Twitter in some ways. You possibly can seek for and comply with different customers, you’ll be able to create posts (please don’t name them “skeets”) of 256 characters, you’ll be able to connect (some kinds of) media, and also you get a feed of recommended posts from different customers. You possibly can like, reply to, or reshare posts. It doesn’t but have all of Twitter’s options, equivalent to DMs or hashtags. It’s working on “composable moderation.”
The purpose isn’t how a lot it seems and acts like Twitter however how completely different the underlying platform is. It’s constructed on what known as the AT Protocol – Authenticated Switch Protocol. A blog post last fall defined what makes it distinctive:
Account portability. An individual’s on-line identification shouldn’t be owned by companies with no accountability to their customers. With the AT Protocol, you’ll be able to transfer your account from one supplier to a different with out shedding any of your information or social graph.
Algorithmic alternative. Algorithms dictate what we see and who we will attain. We should have management over our algorithms if we’re going to belief in our on-line areas. The AT Protocol consists of an open algorithms mode so customers have extra management over their expertise.
Interoperation. The world wants a various market of linked companies to make sure wholesome competitors. Interoperation must really feel like second nature to the Net. The AT Protocol features a schema-based interoperation framework known as Lexicon to assist clear up coordination challenges.
Efficiency. A number of novel protocols throw efficiency out of the window, leading to lengthy loading occasions earlier than you’ll be able to see your timeline. We don’t see efficiency as non-obligatory, so we’ve made it a precedence to construct for quick loading at giant scales.
There’s loads to unpack there – greater than I’m certified to do – however listed here are a few key takeaways. At the moment, you don’t have a lot, if any management, over your Twitter feed (or your different social media feeds); the platform algorithms dictate. Bluesky guarantees that the AT Protocol will enable customers to each know what algorithm is getting used and to select from a library of algorithms. How customers will perceive the results of various selections will not be clear.
CEO Jay Graber says:
Our purpose isn’t to create each algorithm in-house, however to allow the developer neighborhood to convey new algorithms to customers swiftly and effortlessly…We would like a future the place you management what you see on social media. We purpose to switch the traditional “grasp algorithm,” managed by a single firm, with an open and numerous “market of algorithms.
Equally essential, Bluesky’s purpose is that you might port your Bluesky expertise – your checklist of followers, your historic feed, and so on. – to different platforms (presumably which can be additionally constructed on the AT Protocol). It will tear down the “walled gardens” which have been recreated with present social media platforms.
Kade Garrett, writing in Decrypt, factors out: “In essence, the AT protocol would allow the creation of not a single social community, however a federation of social networks that might work together with one another…At a technical degree, this could help you self-host the servers of your personal firm, profile, or social media platform.”
As Bluesky tweeted: “We will change cellular carriers with out shedding our telephone numbers. If we might change between social apps with out shedding our identification or social graph, then social media can be a aggressive open market once more.” It sees switching platforms are extra akin to altering cell phone suppliers – conserving the identical quantity – than switching e-mail suppliers, which requires a brand new e-mail tackle.
All that is primarily based on what Bluesky refers to as “self-authenticating protocol,” which strikes authority to authenticate from the host to the person. However I’m going to go away the reason of how that works as an train for the reader. Mr. Garrett explains the significance of this: “The purpose of such a design is to safe person information and make the person platform expertise immune to affect from companies, governments, and different centralized entities.”
Who wouldn’t favor that?
————–
Social media is a multitude. Most platforms have been constructed on the you-are-the-product method that has finished untold harm to our privateness and to the extent of our discourse. The form of platform Bluesky seeks to be holds plenty of attraction – though whether or not it may possibly work, a lot much less make a viable enterprise, stays to be seen.
Healthcare has been a multitude even longer than social media. Positive, it pays lips service to our privateness, however has failed to guard it (e.g., hospitals), and is just belatedly recognizing kinds of the loopholes it has (e.g., health trackers). We’re all topic to extra algorithms than we understand (e.g., prior authorizations), and AI goes to exponentially enhance that. It talks up interoperability and now has FHIR and TEFCA, however for those who assume you at the moment are in charge of your information, you’re misguided.
I don’t know the way, or even when, the AT Protocol may very well be utilized in healthcare, however healthcare positive wants one thing prefer it.
Kim is a former emarketing exec at a serious Blues plan, editor of the late & lamented Tincture.io, and now common THCB contributor

BY KIM BELLARD
I’ve been fascinated by writing about Bluesky ever since I heard in regards to the Jack Dorsey-backed Twitter various, and determined it’s lastly time, for 2 causes. The primary is that I’ve been seeing so many different folks writing about it, so I’m getting FOMO. The second is that I checked out Nostr, one other Jack Dorsey-backed Twitter various, and there’s no approach I’m making an attempt to put in writing about that (living proof: Jack’s Nostr username is: npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m. Severely).
It’s not that I’ve come to hate Twitter, though Elon Musk is making it tougher to love it, as it’s that our basic dissatisfaction with present social media platforms makes it an excellent time to take a look at alternate options. I’ve written about Mastodon and BeReal, for instance, however Bluesky has some options that will make sense within the Web3 world that we could also be transferring into.
And, in fact, I’m searching for any classes for healthcare.
Bluesky describes itself as a “social web.” It began as a Twitter project in December 2019, with the purpose “to develop an open and decentralized normal for social media.” On the time, the ostensible purpose was that Twitter can be a shopper of the usual, however occasions occurred, Jack Dorsey left Twitter, Elon Musk purchased it, and Bluesky became an independent LLC. It rolled out an invite-only, “private beta” for iOS (Apple) customers in March 2023, adopted by an Android version in mid-April (once more, invite-only). Individuals can signal as much as be on the waitlist. There are supposedly over 40,000 present customers, with some million folks reportedly on the waitlist.
By all accounts, it’s much like Twitter in some ways. You possibly can seek for and comply with different customers, you’ll be able to create posts (please don’t name them “skeets”) of 256 characters, you’ll be able to connect (some kinds of) media, and also you get a feed of recommended posts from different customers. You possibly can like, reply to, or reshare posts. It doesn’t but have all of Twitter’s options, equivalent to DMs or hashtags. It’s working on “composable moderation.”
The purpose isn’t how a lot it seems and acts like Twitter however how completely different the underlying platform is. It’s constructed on what known as the AT Protocol – Authenticated Switch Protocol. A blog post last fall defined what makes it distinctive:
Account portability. An individual’s on-line identification shouldn’t be owned by companies with no accountability to their customers. With the AT Protocol, you’ll be able to transfer your account from one supplier to a different with out shedding any of your information or social graph.
Algorithmic alternative. Algorithms dictate what we see and who we will attain. We should have management over our algorithms if we’re going to belief in our on-line areas. The AT Protocol consists of an open algorithms mode so customers have extra management over their expertise.
Interoperation. The world wants a various market of linked companies to make sure wholesome competitors. Interoperation must really feel like second nature to the Net. The AT Protocol features a schema-based interoperation framework known as Lexicon to assist clear up coordination challenges.
Efficiency. A number of novel protocols throw efficiency out of the window, leading to lengthy loading occasions earlier than you’ll be able to see your timeline. We don’t see efficiency as non-obligatory, so we’ve made it a precedence to construct for quick loading at giant scales.
There’s loads to unpack there – greater than I’m certified to do – however listed here are a few key takeaways. At the moment, you don’t have a lot, if any management, over your Twitter feed (or your different social media feeds); the platform algorithms dictate. Bluesky guarantees that the AT Protocol will enable customers to each know what algorithm is getting used and to select from a library of algorithms. How customers will perceive the results of various selections will not be clear.
CEO Jay Graber says:
Our purpose isn’t to create each algorithm in-house, however to allow the developer neighborhood to convey new algorithms to customers swiftly and effortlessly…We would like a future the place you management what you see on social media. We purpose to switch the traditional “grasp algorithm,” managed by a single firm, with an open and numerous “market of algorithms.
Equally essential, Bluesky’s purpose is that you might port your Bluesky expertise – your checklist of followers, your historic feed, and so on. – to different platforms (presumably which can be additionally constructed on the AT Protocol). It will tear down the “walled gardens” which have been recreated with present social media platforms.
Kade Garrett, writing in Decrypt, factors out: “In essence, the AT protocol would allow the creation of not a single social community, however a federation of social networks that might work together with one another…At a technical degree, this could help you self-host the servers of your personal firm, profile, or social media platform.”
As Bluesky tweeted: “We will change cellular carriers with out shedding our telephone numbers. If we might change between social apps with out shedding our identification or social graph, then social media can be a aggressive open market once more.” It sees switching platforms are extra akin to altering cell phone suppliers – conserving the identical quantity – than switching e-mail suppliers, which requires a brand new e-mail tackle.
All that is primarily based on what Bluesky refers to as “self-authenticating protocol,” which strikes authority to authenticate from the host to the person. However I’m going to go away the reason of how that works as an train for the reader. Mr. Garrett explains the significance of this: “The purpose of such a design is to safe person information and make the person platform expertise immune to affect from companies, governments, and different centralized entities.”
Who wouldn’t favor that?
————–
Social media is a multitude. Most platforms have been constructed on the you-are-the-product method that has finished untold harm to our privateness and to the extent of our discourse. The form of platform Bluesky seeks to be holds plenty of attraction – though whether or not it may possibly work, a lot much less make a viable enterprise, stays to be seen.
Healthcare has been a multitude even longer than social media. Positive, it pays lips service to our privateness, however has failed to guard it (e.g., hospitals), and is just belatedly recognizing kinds of the loopholes it has (e.g., health trackers). We’re all topic to extra algorithms than we understand (e.g., prior authorizations), and AI goes to exponentially enhance that. It talks up interoperability and now has FHIR and TEFCA, however for those who assume you at the moment are in charge of your information, you’re misguided.
I don’t know the way, or even when, the AT Protocol may very well be utilized in healthcare, however healthcare positive wants one thing prefer it.
Kim is a former emarketing exec at a serious Blues plan, editor of the late & lamented Tincture.io, and now common THCB contributor

BY KIM BELLARD
I’ve been fascinated by writing about Bluesky ever since I heard in regards to the Jack Dorsey-backed Twitter various, and determined it’s lastly time, for 2 causes. The primary is that I’ve been seeing so many different folks writing about it, so I’m getting FOMO. The second is that I checked out Nostr, one other Jack Dorsey-backed Twitter various, and there’s no approach I’m making an attempt to put in writing about that (living proof: Jack’s Nostr username is: npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m. Severely).
It’s not that I’ve come to hate Twitter, though Elon Musk is making it tougher to love it, as it’s that our basic dissatisfaction with present social media platforms makes it an excellent time to take a look at alternate options. I’ve written about Mastodon and BeReal, for instance, however Bluesky has some options that will make sense within the Web3 world that we could also be transferring into.
And, in fact, I’m searching for any classes for healthcare.
Bluesky describes itself as a “social web.” It began as a Twitter project in December 2019, with the purpose “to develop an open and decentralized normal for social media.” On the time, the ostensible purpose was that Twitter can be a shopper of the usual, however occasions occurred, Jack Dorsey left Twitter, Elon Musk purchased it, and Bluesky became an independent LLC. It rolled out an invite-only, “private beta” for iOS (Apple) customers in March 2023, adopted by an Android version in mid-April (once more, invite-only). Individuals can signal as much as be on the waitlist. There are supposedly over 40,000 present customers, with some million folks reportedly on the waitlist.
By all accounts, it’s much like Twitter in some ways. You possibly can seek for and comply with different customers, you’ll be able to create posts (please don’t name them “skeets”) of 256 characters, you’ll be able to connect (some kinds of) media, and also you get a feed of recommended posts from different customers. You possibly can like, reply to, or reshare posts. It doesn’t but have all of Twitter’s options, equivalent to DMs or hashtags. It’s working on “composable moderation.”
The purpose isn’t how a lot it seems and acts like Twitter however how completely different the underlying platform is. It’s constructed on what known as the AT Protocol – Authenticated Switch Protocol. A blog post last fall defined what makes it distinctive:
Account portability. An individual’s on-line identification shouldn’t be owned by companies with no accountability to their customers. With the AT Protocol, you’ll be able to transfer your account from one supplier to a different with out shedding any of your information or social graph.
Algorithmic alternative. Algorithms dictate what we see and who we will attain. We should have management over our algorithms if we’re going to belief in our on-line areas. The AT Protocol consists of an open algorithms mode so customers have extra management over their expertise.
Interoperation. The world wants a various market of linked companies to make sure wholesome competitors. Interoperation must really feel like second nature to the Net. The AT Protocol features a schema-based interoperation framework known as Lexicon to assist clear up coordination challenges.
Efficiency. A number of novel protocols throw efficiency out of the window, leading to lengthy loading occasions earlier than you’ll be able to see your timeline. We don’t see efficiency as non-obligatory, so we’ve made it a precedence to construct for quick loading at giant scales.
There’s loads to unpack there – greater than I’m certified to do – however listed here are a few key takeaways. At the moment, you don’t have a lot, if any management, over your Twitter feed (or your different social media feeds); the platform algorithms dictate. Bluesky guarantees that the AT Protocol will enable customers to each know what algorithm is getting used and to select from a library of algorithms. How customers will perceive the results of various selections will not be clear.
CEO Jay Graber says:
Our purpose isn’t to create each algorithm in-house, however to allow the developer neighborhood to convey new algorithms to customers swiftly and effortlessly…We would like a future the place you management what you see on social media. We purpose to switch the traditional “grasp algorithm,” managed by a single firm, with an open and numerous “market of algorithms.
Equally essential, Bluesky’s purpose is that you might port your Bluesky expertise – your checklist of followers, your historic feed, and so on. – to different platforms (presumably which can be additionally constructed on the AT Protocol). It will tear down the “walled gardens” which have been recreated with present social media platforms.
Kade Garrett, writing in Decrypt, factors out: “In essence, the AT protocol would allow the creation of not a single social community, however a federation of social networks that might work together with one another…At a technical degree, this could help you self-host the servers of your personal firm, profile, or social media platform.”
As Bluesky tweeted: “We will change cellular carriers with out shedding our telephone numbers. If we might change between social apps with out shedding our identification or social graph, then social media can be a aggressive open market once more.” It sees switching platforms are extra akin to altering cell phone suppliers – conserving the identical quantity – than switching e-mail suppliers, which requires a brand new e-mail tackle.
All that is primarily based on what Bluesky refers to as “self-authenticating protocol,” which strikes authority to authenticate from the host to the person. However I’m going to go away the reason of how that works as an train for the reader. Mr. Garrett explains the significance of this: “The purpose of such a design is to safe person information and make the person platform expertise immune to affect from companies, governments, and different centralized entities.”
Who wouldn’t favor that?
————–
Social media is a multitude. Most platforms have been constructed on the you-are-the-product method that has finished untold harm to our privateness and to the extent of our discourse. The form of platform Bluesky seeks to be holds plenty of attraction – though whether or not it may possibly work, a lot much less make a viable enterprise, stays to be seen.
Healthcare has been a multitude even longer than social media. Positive, it pays lips service to our privateness, however has failed to guard it (e.g., hospitals), and is just belatedly recognizing kinds of the loopholes it has (e.g., health trackers). We’re all topic to extra algorithms than we understand (e.g., prior authorizations), and AI goes to exponentially enhance that. It talks up interoperability and now has FHIR and TEFCA, however for those who assume you at the moment are in charge of your information, you’re misguided.
I don’t know the way, or even when, the AT Protocol may very well be utilized in healthcare, however healthcare positive wants one thing prefer it.
Kim is a former emarketing exec at a serious Blues plan, editor of the late & lamented Tincture.io, and now common THCB contributor

BY KIM BELLARD
I’ve been fascinated by writing about Bluesky ever since I heard in regards to the Jack Dorsey-backed Twitter various, and determined it’s lastly time, for 2 causes. The primary is that I’ve been seeing so many different folks writing about it, so I’m getting FOMO. The second is that I checked out Nostr, one other Jack Dorsey-backed Twitter various, and there’s no approach I’m making an attempt to put in writing about that (living proof: Jack’s Nostr username is: npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m. Severely).
It’s not that I’ve come to hate Twitter, though Elon Musk is making it tougher to love it, as it’s that our basic dissatisfaction with present social media platforms makes it an excellent time to take a look at alternate options. I’ve written about Mastodon and BeReal, for instance, however Bluesky has some options that will make sense within the Web3 world that we could also be transferring into.
And, in fact, I’m searching for any classes for healthcare.
Bluesky describes itself as a “social web.” It began as a Twitter project in December 2019, with the purpose “to develop an open and decentralized normal for social media.” On the time, the ostensible purpose was that Twitter can be a shopper of the usual, however occasions occurred, Jack Dorsey left Twitter, Elon Musk purchased it, and Bluesky became an independent LLC. It rolled out an invite-only, “private beta” for iOS (Apple) customers in March 2023, adopted by an Android version in mid-April (once more, invite-only). Individuals can signal as much as be on the waitlist. There are supposedly over 40,000 present customers, with some million folks reportedly on the waitlist.
By all accounts, it’s much like Twitter in some ways. You possibly can seek for and comply with different customers, you’ll be able to create posts (please don’t name them “skeets”) of 256 characters, you’ll be able to connect (some kinds of) media, and also you get a feed of recommended posts from different customers. You possibly can like, reply to, or reshare posts. It doesn’t but have all of Twitter’s options, equivalent to DMs or hashtags. It’s working on “composable moderation.”
The purpose isn’t how a lot it seems and acts like Twitter however how completely different the underlying platform is. It’s constructed on what known as the AT Protocol – Authenticated Switch Protocol. A blog post last fall defined what makes it distinctive:
Account portability. An individual’s on-line identification shouldn’t be owned by companies with no accountability to their customers. With the AT Protocol, you’ll be able to transfer your account from one supplier to a different with out shedding any of your information or social graph.
Algorithmic alternative. Algorithms dictate what we see and who we will attain. We should have management over our algorithms if we’re going to belief in our on-line areas. The AT Protocol consists of an open algorithms mode so customers have extra management over their expertise.
Interoperation. The world wants a various market of linked companies to make sure wholesome competitors. Interoperation must really feel like second nature to the Net. The AT Protocol features a schema-based interoperation framework known as Lexicon to assist clear up coordination challenges.
Efficiency. A number of novel protocols throw efficiency out of the window, leading to lengthy loading occasions earlier than you’ll be able to see your timeline. We don’t see efficiency as non-obligatory, so we’ve made it a precedence to construct for quick loading at giant scales.
There’s loads to unpack there – greater than I’m certified to do – however listed here are a few key takeaways. At the moment, you don’t have a lot, if any management, over your Twitter feed (or your different social media feeds); the platform algorithms dictate. Bluesky guarantees that the AT Protocol will enable customers to each know what algorithm is getting used and to select from a library of algorithms. How customers will perceive the results of various selections will not be clear.
CEO Jay Graber says:
Our purpose isn’t to create each algorithm in-house, however to allow the developer neighborhood to convey new algorithms to customers swiftly and effortlessly…We would like a future the place you management what you see on social media. We purpose to switch the traditional “grasp algorithm,” managed by a single firm, with an open and numerous “market of algorithms.
Equally essential, Bluesky’s purpose is that you might port your Bluesky expertise – your checklist of followers, your historic feed, and so on. – to different platforms (presumably which can be additionally constructed on the AT Protocol). It will tear down the “walled gardens” which have been recreated with present social media platforms.
Kade Garrett, writing in Decrypt, factors out: “In essence, the AT protocol would allow the creation of not a single social community, however a federation of social networks that might work together with one another…At a technical degree, this could help you self-host the servers of your personal firm, profile, or social media platform.”
As Bluesky tweeted: “We will change cellular carriers with out shedding our telephone numbers. If we might change between social apps with out shedding our identification or social graph, then social media can be a aggressive open market once more.” It sees switching platforms are extra akin to altering cell phone suppliers – conserving the identical quantity – than switching e-mail suppliers, which requires a brand new e-mail tackle.
All that is primarily based on what Bluesky refers to as “self-authenticating protocol,” which strikes authority to authenticate from the host to the person. However I’m going to go away the reason of how that works as an train for the reader. Mr. Garrett explains the significance of this: “The purpose of such a design is to safe person information and make the person platform expertise immune to affect from companies, governments, and different centralized entities.”
Who wouldn’t favor that?
————–
Social media is a multitude. Most platforms have been constructed on the you-are-the-product method that has finished untold harm to our privateness and to the extent of our discourse. The form of platform Bluesky seeks to be holds plenty of attraction – though whether or not it may possibly work, a lot much less make a viable enterprise, stays to be seen.
Healthcare has been a multitude even longer than social media. Positive, it pays lips service to our privateness, however has failed to guard it (e.g., hospitals), and is just belatedly recognizing kinds of the loopholes it has (e.g., health trackers). We’re all topic to extra algorithms than we understand (e.g., prior authorizations), and AI goes to exponentially enhance that. It talks up interoperability and now has FHIR and TEFCA, however for those who assume you at the moment are in charge of your information, you’re misguided.
I don’t know the way, or even when, the AT Protocol may very well be utilized in healthcare, however healthcare positive wants one thing prefer it.
Kim is a former emarketing exec at a serious Blues plan, editor of the late & lamented Tincture.io, and now common THCB contributor

BY KIM BELLARD
I’ve been fascinated by writing about Bluesky ever since I heard in regards to the Jack Dorsey-backed Twitter various, and determined it’s lastly time, for 2 causes. The primary is that I’ve been seeing so many different folks writing about it, so I’m getting FOMO. The second is that I checked out Nostr, one other Jack Dorsey-backed Twitter various, and there’s no approach I’m making an attempt to put in writing about that (living proof: Jack’s Nostr username is: npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m. Severely).
It’s not that I’ve come to hate Twitter, though Elon Musk is making it tougher to love it, as it’s that our basic dissatisfaction with present social media platforms makes it an excellent time to take a look at alternate options. I’ve written about Mastodon and BeReal, for instance, however Bluesky has some options that will make sense within the Web3 world that we could also be transferring into.
And, in fact, I’m searching for any classes for healthcare.
Bluesky describes itself as a “social web.” It began as a Twitter project in December 2019, with the purpose “to develop an open and decentralized normal for social media.” On the time, the ostensible purpose was that Twitter can be a shopper of the usual, however occasions occurred, Jack Dorsey left Twitter, Elon Musk purchased it, and Bluesky became an independent LLC. It rolled out an invite-only, “private beta” for iOS (Apple) customers in March 2023, adopted by an Android version in mid-April (once more, invite-only). Individuals can signal as much as be on the waitlist. There are supposedly over 40,000 present customers, with some million folks reportedly on the waitlist.
By all accounts, it’s much like Twitter in some ways. You possibly can seek for and comply with different customers, you’ll be able to create posts (please don’t name them “skeets”) of 256 characters, you’ll be able to connect (some kinds of) media, and also you get a feed of recommended posts from different customers. You possibly can like, reply to, or reshare posts. It doesn’t but have all of Twitter’s options, equivalent to DMs or hashtags. It’s working on “composable moderation.”
The purpose isn’t how a lot it seems and acts like Twitter however how completely different the underlying platform is. It’s constructed on what known as the AT Protocol – Authenticated Switch Protocol. A blog post last fall defined what makes it distinctive:
Account portability. An individual’s on-line identification shouldn’t be owned by companies with no accountability to their customers. With the AT Protocol, you’ll be able to transfer your account from one supplier to a different with out shedding any of your information or social graph.
Algorithmic alternative. Algorithms dictate what we see and who we will attain. We should have management over our algorithms if we’re going to belief in our on-line areas. The AT Protocol consists of an open algorithms mode so customers have extra management over their expertise.
Interoperation. The world wants a various market of linked companies to make sure wholesome competitors. Interoperation must really feel like second nature to the Net. The AT Protocol features a schema-based interoperation framework known as Lexicon to assist clear up coordination challenges.
Efficiency. A number of novel protocols throw efficiency out of the window, leading to lengthy loading occasions earlier than you’ll be able to see your timeline. We don’t see efficiency as non-obligatory, so we’ve made it a precedence to construct for quick loading at giant scales.
There’s loads to unpack there – greater than I’m certified to do – however listed here are a few key takeaways. At the moment, you don’t have a lot, if any management, over your Twitter feed (or your different social media feeds); the platform algorithms dictate. Bluesky guarantees that the AT Protocol will enable customers to each know what algorithm is getting used and to select from a library of algorithms. How customers will perceive the results of various selections will not be clear.
CEO Jay Graber says:
Our purpose isn’t to create each algorithm in-house, however to allow the developer neighborhood to convey new algorithms to customers swiftly and effortlessly…We would like a future the place you management what you see on social media. We purpose to switch the traditional “grasp algorithm,” managed by a single firm, with an open and numerous “market of algorithms.
Equally essential, Bluesky’s purpose is that you might port your Bluesky expertise – your checklist of followers, your historic feed, and so on. – to different platforms (presumably which can be additionally constructed on the AT Protocol). It will tear down the “walled gardens” which have been recreated with present social media platforms.
Kade Garrett, writing in Decrypt, factors out: “In essence, the AT protocol would allow the creation of not a single social community, however a federation of social networks that might work together with one another…At a technical degree, this could help you self-host the servers of your personal firm, profile, or social media platform.”
As Bluesky tweeted: “We will change cellular carriers with out shedding our telephone numbers. If we might change between social apps with out shedding our identification or social graph, then social media can be a aggressive open market once more.” It sees switching platforms are extra akin to altering cell phone suppliers – conserving the identical quantity – than switching e-mail suppliers, which requires a brand new e-mail tackle.
All that is primarily based on what Bluesky refers to as “self-authenticating protocol,” which strikes authority to authenticate from the host to the person. However I’m going to go away the reason of how that works as an train for the reader. Mr. Garrett explains the significance of this: “The purpose of such a design is to safe person information and make the person platform expertise immune to affect from companies, governments, and different centralized entities.”
Who wouldn’t favor that?
————–
Social media is a multitude. Most platforms have been constructed on the you-are-the-product method that has finished untold harm to our privateness and to the extent of our discourse. The form of platform Bluesky seeks to be holds plenty of attraction – though whether or not it may possibly work, a lot much less make a viable enterprise, stays to be seen.
Healthcare has been a multitude even longer than social media. Positive, it pays lips service to our privateness, however has failed to guard it (e.g., hospitals), and is just belatedly recognizing kinds of the loopholes it has (e.g., health trackers). We’re all topic to extra algorithms than we understand (e.g., prior authorizations), and AI goes to exponentially enhance that. It talks up interoperability and now has FHIR and TEFCA, however for those who assume you at the moment are in charge of your information, you’re misguided.
I don’t know the way, or even when, the AT Protocol may very well be utilized in healthcare, however healthcare positive wants one thing prefer it.
Kim is a former emarketing exec at a serious Blues plan, editor of the late & lamented Tincture.io, and now common THCB contributor

BY KIM BELLARD
I’ve been fascinated by writing about Bluesky ever since I heard in regards to the Jack Dorsey-backed Twitter various, and determined it’s lastly time, for 2 causes. The primary is that I’ve been seeing so many different folks writing about it, so I’m getting FOMO. The second is that I checked out Nostr, one other Jack Dorsey-backed Twitter various, and there’s no approach I’m making an attempt to put in writing about that (living proof: Jack’s Nostr username is: npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m. Severely).
It’s not that I’ve come to hate Twitter, though Elon Musk is making it tougher to love it, as it’s that our basic dissatisfaction with present social media platforms makes it an excellent time to take a look at alternate options. I’ve written about Mastodon and BeReal, for instance, however Bluesky has some options that will make sense within the Web3 world that we could also be transferring into.
And, in fact, I’m searching for any classes for healthcare.
Bluesky describes itself as a “social web.” It began as a Twitter project in December 2019, with the purpose “to develop an open and decentralized normal for social media.” On the time, the ostensible purpose was that Twitter can be a shopper of the usual, however occasions occurred, Jack Dorsey left Twitter, Elon Musk purchased it, and Bluesky became an independent LLC. It rolled out an invite-only, “private beta” for iOS (Apple) customers in March 2023, adopted by an Android version in mid-April (once more, invite-only). Individuals can signal as much as be on the waitlist. There are supposedly over 40,000 present customers, with some million folks reportedly on the waitlist.
By all accounts, it’s much like Twitter in some ways. You possibly can seek for and comply with different customers, you’ll be able to create posts (please don’t name them “skeets”) of 256 characters, you’ll be able to connect (some kinds of) media, and also you get a feed of recommended posts from different customers. You possibly can like, reply to, or reshare posts. It doesn’t but have all of Twitter’s options, equivalent to DMs or hashtags. It’s working on “composable moderation.”
The purpose isn’t how a lot it seems and acts like Twitter however how completely different the underlying platform is. It’s constructed on what known as the AT Protocol – Authenticated Switch Protocol. A blog post last fall defined what makes it distinctive:
Account portability. An individual’s on-line identification shouldn’t be owned by companies with no accountability to their customers. With the AT Protocol, you’ll be able to transfer your account from one supplier to a different with out shedding any of your information or social graph.
Algorithmic alternative. Algorithms dictate what we see and who we will attain. We should have management over our algorithms if we’re going to belief in our on-line areas. The AT Protocol consists of an open algorithms mode so customers have extra management over their expertise.
Interoperation. The world wants a various market of linked companies to make sure wholesome competitors. Interoperation must really feel like second nature to the Net. The AT Protocol features a schema-based interoperation framework known as Lexicon to assist clear up coordination challenges.
Efficiency. A number of novel protocols throw efficiency out of the window, leading to lengthy loading occasions earlier than you’ll be able to see your timeline. We don’t see efficiency as non-obligatory, so we’ve made it a precedence to construct for quick loading at giant scales.
There’s loads to unpack there – greater than I’m certified to do – however listed here are a few key takeaways. At the moment, you don’t have a lot, if any management, over your Twitter feed (or your different social media feeds); the platform algorithms dictate. Bluesky guarantees that the AT Protocol will enable customers to each know what algorithm is getting used and to select from a library of algorithms. How customers will perceive the results of various selections will not be clear.
CEO Jay Graber says:
Our purpose isn’t to create each algorithm in-house, however to allow the developer neighborhood to convey new algorithms to customers swiftly and effortlessly…We would like a future the place you management what you see on social media. We purpose to switch the traditional “grasp algorithm,” managed by a single firm, with an open and numerous “market of algorithms.
Equally essential, Bluesky’s purpose is that you might port your Bluesky expertise – your checklist of followers, your historic feed, and so on. – to different platforms (presumably which can be additionally constructed on the AT Protocol). It will tear down the “walled gardens” which have been recreated with present social media platforms.
Kade Garrett, writing in Decrypt, factors out: “In essence, the AT protocol would allow the creation of not a single social community, however a federation of social networks that might work together with one another…At a technical degree, this could help you self-host the servers of your personal firm, profile, or social media platform.”
As Bluesky tweeted: “We will change cellular carriers with out shedding our telephone numbers. If we might change between social apps with out shedding our identification or social graph, then social media can be a aggressive open market once more.” It sees switching platforms are extra akin to altering cell phone suppliers – conserving the identical quantity – than switching e-mail suppliers, which requires a brand new e-mail tackle.
All that is primarily based on what Bluesky refers to as “self-authenticating protocol,” which strikes authority to authenticate from the host to the person. However I’m going to go away the reason of how that works as an train for the reader. Mr. Garrett explains the significance of this: “The purpose of such a design is to safe person information and make the person platform expertise immune to affect from companies, governments, and different centralized entities.”
Who wouldn’t favor that?
————–
Social media is a multitude. Most platforms have been constructed on the you-are-the-product method that has finished untold harm to our privateness and to the extent of our discourse. The form of platform Bluesky seeks to be holds plenty of attraction – though whether or not it may possibly work, a lot much less make a viable enterprise, stays to be seen.
Healthcare has been a multitude even longer than social media. Positive, it pays lips service to our privateness, however has failed to guard it (e.g., hospitals), and is just belatedly recognizing kinds of the loopholes it has (e.g., health trackers). We’re all topic to extra algorithms than we understand (e.g., prior authorizations), and AI goes to exponentially enhance that. It talks up interoperability and now has FHIR and TEFCA, however for those who assume you at the moment are in charge of your information, you’re misguided.
I don’t know the way, or even when, the AT Protocol may very well be utilized in healthcare, however healthcare positive wants one thing prefer it.
Kim is a former emarketing exec at a serious Blues plan, editor of the late & lamented Tincture.io, and now common THCB contributor

BY KIM BELLARD
I’ve been fascinated by writing about Bluesky ever since I heard in regards to the Jack Dorsey-backed Twitter various, and determined it’s lastly time, for 2 causes. The primary is that I’ve been seeing so many different folks writing about it, so I’m getting FOMO. The second is that I checked out Nostr, one other Jack Dorsey-backed Twitter various, and there’s no approach I’m making an attempt to put in writing about that (living proof: Jack’s Nostr username is: npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m. Severely).
It’s not that I’ve come to hate Twitter, though Elon Musk is making it tougher to love it, as it’s that our basic dissatisfaction with present social media platforms makes it an excellent time to take a look at alternate options. I’ve written about Mastodon and BeReal, for instance, however Bluesky has some options that will make sense within the Web3 world that we could also be transferring into.
And, in fact, I’m searching for any classes for healthcare.
Bluesky describes itself as a “social web.” It began as a Twitter project in December 2019, with the purpose “to develop an open and decentralized normal for social media.” On the time, the ostensible purpose was that Twitter can be a shopper of the usual, however occasions occurred, Jack Dorsey left Twitter, Elon Musk purchased it, and Bluesky became an independent LLC. It rolled out an invite-only, “private beta” for iOS (Apple) customers in March 2023, adopted by an Android version in mid-April (once more, invite-only). Individuals can signal as much as be on the waitlist. There are supposedly over 40,000 present customers, with some million folks reportedly on the waitlist.
By all accounts, it’s much like Twitter in some ways. You possibly can seek for and comply with different customers, you’ll be able to create posts (please don’t name them “skeets”) of 256 characters, you’ll be able to connect (some kinds of) media, and also you get a feed of recommended posts from different customers. You possibly can like, reply to, or reshare posts. It doesn’t but have all of Twitter’s options, equivalent to DMs or hashtags. It’s working on “composable moderation.”
The purpose isn’t how a lot it seems and acts like Twitter however how completely different the underlying platform is. It’s constructed on what known as the AT Protocol – Authenticated Switch Protocol. A blog post last fall defined what makes it distinctive:
Account portability. An individual’s on-line identification shouldn’t be owned by companies with no accountability to their customers. With the AT Protocol, you’ll be able to transfer your account from one supplier to a different with out shedding any of your information or social graph.
Algorithmic alternative. Algorithms dictate what we see and who we will attain. We should have management over our algorithms if we’re going to belief in our on-line areas. The AT Protocol consists of an open algorithms mode so customers have extra management over their expertise.
Interoperation. The world wants a various market of linked companies to make sure wholesome competitors. Interoperation must really feel like second nature to the Net. The AT Protocol features a schema-based interoperation framework known as Lexicon to assist clear up coordination challenges.
Efficiency. A number of novel protocols throw efficiency out of the window, leading to lengthy loading occasions earlier than you’ll be able to see your timeline. We don’t see efficiency as non-obligatory, so we’ve made it a precedence to construct for quick loading at giant scales.
There’s loads to unpack there – greater than I’m certified to do – however listed here are a few key takeaways. At the moment, you don’t have a lot, if any management, over your Twitter feed (or your different social media feeds); the platform algorithms dictate. Bluesky guarantees that the AT Protocol will enable customers to each know what algorithm is getting used and to select from a library of algorithms. How customers will perceive the results of various selections will not be clear.
CEO Jay Graber says:
Our purpose isn’t to create each algorithm in-house, however to allow the developer neighborhood to convey new algorithms to customers swiftly and effortlessly…We would like a future the place you management what you see on social media. We purpose to switch the traditional “grasp algorithm,” managed by a single firm, with an open and numerous “market of algorithms.
Equally essential, Bluesky’s purpose is that you might port your Bluesky expertise – your checklist of followers, your historic feed, and so on. – to different platforms (presumably which can be additionally constructed on the AT Protocol). It will tear down the “walled gardens” which have been recreated with present social media platforms.
Kade Garrett, writing in Decrypt, factors out: “In essence, the AT protocol would allow the creation of not a single social community, however a federation of social networks that might work together with one another…At a technical degree, this could help you self-host the servers of your personal firm, profile, or social media platform.”
As Bluesky tweeted: “We will change cellular carriers with out shedding our telephone numbers. If we might change between social apps with out shedding our identification or social graph, then social media can be a aggressive open market once more.” It sees switching platforms are extra akin to altering cell phone suppliers – conserving the identical quantity – than switching e-mail suppliers, which requires a brand new e-mail tackle.
All that is primarily based on what Bluesky refers to as “self-authenticating protocol,” which strikes authority to authenticate from the host to the person. However I’m going to go away the reason of how that works as an train for the reader. Mr. Garrett explains the significance of this: “The purpose of such a design is to safe person information and make the person platform expertise immune to affect from companies, governments, and different centralized entities.”
Who wouldn’t favor that?
————–
Social media is a multitude. Most platforms have been constructed on the you-are-the-product method that has finished untold harm to our privateness and to the extent of our discourse. The form of platform Bluesky seeks to be holds plenty of attraction – though whether or not it may possibly work, a lot much less make a viable enterprise, stays to be seen.
Healthcare has been a multitude even longer than social media. Positive, it pays lips service to our privateness, however has failed to guard it (e.g., hospitals), and is just belatedly recognizing kinds of the loopholes it has (e.g., health trackers). We’re all topic to extra algorithms than we understand (e.g., prior authorizations), and AI goes to exponentially enhance that. It talks up interoperability and now has FHIR and TEFCA, however for those who assume you at the moment are in charge of your information, you’re misguided.
I don’t know the way, or even when, the AT Protocol may very well be utilized in healthcare, however healthcare positive wants one thing prefer it.
Kim is a former emarketing exec at a serious Blues plan, editor of the late & lamented Tincture.io, and now common THCB contributor

BY KIM BELLARD
I’ve been fascinated by writing about Bluesky ever since I heard in regards to the Jack Dorsey-backed Twitter various, and determined it’s lastly time, for 2 causes. The primary is that I’ve been seeing so many different folks writing about it, so I’m getting FOMO. The second is that I checked out Nostr, one other Jack Dorsey-backed Twitter various, and there’s no approach I’m making an attempt to put in writing about that (living proof: Jack’s Nostr username is: npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m. Severely).
It’s not that I’ve come to hate Twitter, though Elon Musk is making it tougher to love it, as it’s that our basic dissatisfaction with present social media platforms makes it an excellent time to take a look at alternate options. I’ve written about Mastodon and BeReal, for instance, however Bluesky has some options that will make sense within the Web3 world that we could also be transferring into.
And, in fact, I’m searching for any classes for healthcare.
Bluesky describes itself as a “social web.” It began as a Twitter project in December 2019, with the purpose “to develop an open and decentralized normal for social media.” On the time, the ostensible purpose was that Twitter can be a shopper of the usual, however occasions occurred, Jack Dorsey left Twitter, Elon Musk purchased it, and Bluesky became an independent LLC. It rolled out an invite-only, “private beta” for iOS (Apple) customers in March 2023, adopted by an Android version in mid-April (once more, invite-only). Individuals can signal as much as be on the waitlist. There are supposedly over 40,000 present customers, with some million folks reportedly on the waitlist.
By all accounts, it’s much like Twitter in some ways. You possibly can seek for and comply with different customers, you’ll be able to create posts (please don’t name them “skeets”) of 256 characters, you’ll be able to connect (some kinds of) media, and also you get a feed of recommended posts from different customers. You possibly can like, reply to, or reshare posts. It doesn’t but have all of Twitter’s options, equivalent to DMs or hashtags. It’s working on “composable moderation.”
The purpose isn’t how a lot it seems and acts like Twitter however how completely different the underlying platform is. It’s constructed on what known as the AT Protocol – Authenticated Switch Protocol. A blog post last fall defined what makes it distinctive:
Account portability. An individual’s on-line identification shouldn’t be owned by companies with no accountability to their customers. With the AT Protocol, you’ll be able to transfer your account from one supplier to a different with out shedding any of your information or social graph.
Algorithmic alternative. Algorithms dictate what we see and who we will attain. We should have management over our algorithms if we’re going to belief in our on-line areas. The AT Protocol consists of an open algorithms mode so customers have extra management over their expertise.
Interoperation. The world wants a various market of linked companies to make sure wholesome competitors. Interoperation must really feel like second nature to the Net. The AT Protocol features a schema-based interoperation framework known as Lexicon to assist clear up coordination challenges.
Efficiency. A number of novel protocols throw efficiency out of the window, leading to lengthy loading occasions earlier than you’ll be able to see your timeline. We don’t see efficiency as non-obligatory, so we’ve made it a precedence to construct for quick loading at giant scales.
There’s loads to unpack there – greater than I’m certified to do – however listed here are a few key takeaways. At the moment, you don’t have a lot, if any management, over your Twitter feed (or your different social media feeds); the platform algorithms dictate. Bluesky guarantees that the AT Protocol will enable customers to each know what algorithm is getting used and to select from a library of algorithms. How customers will perceive the results of various selections will not be clear.
CEO Jay Graber says:
Our purpose isn’t to create each algorithm in-house, however to allow the developer neighborhood to convey new algorithms to customers swiftly and effortlessly…We would like a future the place you management what you see on social media. We purpose to switch the traditional “grasp algorithm,” managed by a single firm, with an open and numerous “market of algorithms.
Equally essential, Bluesky’s purpose is that you might port your Bluesky expertise – your checklist of followers, your historic feed, and so on. – to different platforms (presumably which can be additionally constructed on the AT Protocol). It will tear down the “walled gardens” which have been recreated with present social media platforms.
Kade Garrett, writing in Decrypt, factors out: “In essence, the AT protocol would allow the creation of not a single social community, however a federation of social networks that might work together with one another…At a technical degree, this could help you self-host the servers of your personal firm, profile, or social media platform.”
As Bluesky tweeted: “We will change cellular carriers with out shedding our telephone numbers. If we might change between social apps with out shedding our identification or social graph, then social media can be a aggressive open market once more.” It sees switching platforms are extra akin to altering cell phone suppliers – conserving the identical quantity – than switching e-mail suppliers, which requires a brand new e-mail tackle.
All that is primarily based on what Bluesky refers to as “self-authenticating protocol,” which strikes authority to authenticate from the host to the person. However I’m going to go away the reason of how that works as an train for the reader. Mr. Garrett explains the significance of this: “The purpose of such a design is to safe person information and make the person platform expertise immune to affect from companies, governments, and different centralized entities.”
Who wouldn’t favor that?
————–
Social media is a multitude. Most platforms have been constructed on the you-are-the-product method that has finished untold harm to our privateness and to the extent of our discourse. The form of platform Bluesky seeks to be holds plenty of attraction – though whether or not it may possibly work, a lot much less make a viable enterprise, stays to be seen.
Healthcare has been a multitude even longer than social media. Positive, it pays lips service to our privateness, however has failed to guard it (e.g., hospitals), and is just belatedly recognizing kinds of the loopholes it has (e.g., health trackers). We’re all topic to extra algorithms than we understand (e.g., prior authorizations), and AI goes to exponentially enhance that. It talks up interoperability and now has FHIR and TEFCA, however for those who assume you at the moment are in charge of your information, you’re misguided.
I don’t know the way, or even when, the AT Protocol may very well be utilized in healthcare, however healthcare positive wants one thing prefer it.
Kim is a former emarketing exec at a serious Blues plan, editor of the late & lamented Tincture.io, and now common THCB contributor