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Marketing Podcast with Steve McKee
On this episode of the Duct Tape Marketing Podcast, I interview Steve McKee. He’s the co-founder of McKee Wallwork, a nationally acknowledged advertising and marketing advisory agency that made the Inc. 500 checklist of the fastest-growing personal firms in America in its first yr of eligibility and has twice received the celebrated Effie Award for advertising and marketing effectiveness from the American Advertising and marketing Affiliation.
Steve’s new guide TURNS: The place Enterprise Is Received and Misplaced, takes a deep dive into the bodily, historic, and metaphorical nature of turns and may help you make higher selections.
Key Takeaway:
Each resolution made in enterprise is a flip that has the potential to affect the trajectory of the group. Whether or not it’s a massive resolution or a small one, it will possibly change the course of our enterprise and is essential to replicate on previous turns/selections and be taught from them. Steve emphasizes that recognizing and embracing the turns is crucial for fulfillment in enterprise, and studying to navigate them can present a aggressive benefit. Lastly, it’s necessary to be adaptable and be taught from hindsight to make higher selections sooner or later.
Questions I ask Steve McKee:
- [01:36] What’s a flip in enterprise?
- [02:15] What’s a typical day of turns for an entrepreneur?
- [03:25] How can we acknowledge what issues we should always determine about?
- [04:27] How a lot is hindsight a job in analyzing?
- [05:39] How a lot does enterprise mentality get in the best way of instinct and in alternatives that come up?
- [11:35] How does the metaphor “however the fork within the street” for companies, how does that play out as a flip?
- [12:58] You talked about eight ideas, give us a taste for what they’re, and most significantly, how we apply them.
- [17:07] What position does remorse have in understanding turns?
- [19:41] What’s the finest flip you ever made?
Extra About Steve McKee:
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This episode of the Duct Tape Advertising and marketing Podcast is delivered to you by the HubSpot Podcast Network.
HubSpot Podcast Network is the audio vacation spot for enterprise professionals who search the very best schooling and inspiration on learn how to develop a enterprise.
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