On this episode of the Duct Tape Marketing Podcast, I interview Mike Rhodes. With over twenty years within the digital advertising and marketing business, he established his award-winning Melbourne-based digital company WebSavvy again in 2006, to assist small companies develop. They’re a Google Premier Associate and certainly one of solely a handful of Australian companies to be a part of Google’s Worldwide Progress Program. Mike additionally runs AgencySavvy, coaching lots of of company house owners learn how to ‘do’ Google Advertisements higher and scale their companies.
He co-authored The Ultimate Guide to Google Ads, now in its sixth version, which is the world’s best-selling e book on Google Advertisements, with over 130,000 copies offered.
Digital advertising and marketing goes by way of a continuing evolution, the place the implementation of latest instruments is a should in the present day to maintain up with the requirements of the market. AI performs an enormous function in promoting, significantly in messaging and content material creation. AI instruments can produce quite a few advertisements and concepts to create first drafts of content material for various platforms and in addition to remember knowledge.
Mike additionally emphasizes that analyzing the funds for internet advertising relies on a enterprise’s advertising and marketing effectivity ratio, enterprise objectives, and margins. Moreover, measuring the lifetime worth of latest clients is important to find out the ROI of internet advertising, and investing in CRO as an advert spend, may make vital enhancements in efficiency.
Questions I ask Mike Rhodes:
- [02:17] Within the final couple of years, what are the largest adjustments in digital advertising and marketing?
- [04:45] What do you see within the near-term way forward for utilizing AI in promoting?
- [09:03] The place does programmatic promoting or geofencing match in the present day?
- [10:37] Does geofencing have a spot for sure companies?
- [11:56] The place do you fall on the necessity for kinda long-term promoting and short-term promoting?
- [17:28] How do you assist individuals analyze what they need to be spending on internet advertising?
- [20:15] How do you tie conversion fee optimization to your advert spend?
- [21:49] Relating to GA4, What’s your recommendation to enterprise house owners? How did they take it after utilizing GA3 for thus lengthy?
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