[ad_1]
Marketing Podcast with Joey Coleman
On this episode of the Duct Tape Marketing Podcast, I interview Joey Coleman. He helps corporations maintain their clients. He’s the Wall Road Journal bestselling writer of By no means Lose a Buyer Once more, an award-winning speaker, and works with organizations around the globe starting from small startups to main manufacturers. His First 100 Days methodology fuels the outstanding experiences his shoppers ship and dramatically improves their income.
His new e-book, Never Lose an Employee Again: The Simple Path to Remarkable Retention, gives a confirmed framework for rising staff retention, engagement, and within the course of, income.
Key Takeaway:
Shockingly, virtually half of the brand new staff stop earlier than the 100-day anniversary, which is devastating to companies, operationally, economically, and in addition emotionally. To make the expertise outstanding, corporations ought to deal with the worker journey from the primary day on the job. A brand new worker’s first-day expertise must be welcoming and inclusive, and firms ought to assign somebody to be accountable for your entire journey from the primary time the worker hears in regards to the enterprise till they’re up and operating 100 days later. By doing so, retention numbers can considerably enhance.
It’s necessary to create significant relationships with the folks of our group to attach with them and perceive that their private lives are as necessary as their skilled lives and should have an effect on the way in which they develop on the office. The principle takeaway is to know that now we have people who work at our firm and rejoice them for his or her humanity, not their product.
Questions I ask Joey Coleman:
- [02:42] what’s the true value of worker turnover?
- [04:04] Folks discuss this loopy purchaser’s and vendor’s market. We’re type of in an worker’s market proper now, aren’t we?
- [05:47] How have you ever structured the worker journey all through this e-book?
- [11:05] What are some enjoyable issues we’re gonna encounter as precise intentional actions that corporations may take?
- [11:56] The place do you fall on the necessity for kinda long-term promoting and short-term promoting?
- [16:11] After the primary 100 days, how do you place extra enjoyable in to retain folks?
- [17:53] I can hear some listeners on the market going, nicely, that’s none of my enterprise to learn about your worker’s lives after they depart the workplace, what are you able to say about that?
- [20:39] How do you are taking that you simply’ve acquired this nice tradition that you simply’ve constructed, and ensure that people who find themselves your clients are experiencing that?
Extra About Joey Coleman:
Extra About The Company Certification Intensive Coaching:
Take The Advertising Evaluation:
Like this present? Click on on over and give us a review on iTunes, please!
This episode of the Duct Tape Advertising Podcast is dropped at you by the HubSpot Podcast Network.
HubSpot Podcast Network is the audio vacation spot for enterprise professionals who search the very best training and inspiration on the way to develop a enterprise.
[ad_2]