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Marketing Podcast with Gaia Bernstein
On this episode of the Duct Tape Marketing Podcast, I interview Gaia Bernstein. She is a legislation professor, Co-Director of the Institute for Privateness Safety, and Co-Director of the Gibbons Institute for Regulation Science and Know-how on the Seton Corridor College Faculty of Regulation. She writes, teaches, and lectures on the intersection of legislation, expertise, well being, and privateness.
Her forthcoming e book, Unwired: Gaining Control Over Addictive Technologies shatters the phantasm that we will management how a lot time we spend on our screens by resorting to self-help measures.
Key Takeaway:
Our society has a expertise downside due to how addictive it’s, inflicting psychological well being points for its customers, particularly kids and younger adults. The tech trade is manipulating us to spend way more time linked than we supposed, whereas they’re getting cash by harvesting our knowledge and our time. Gaia compares the tobacco trade and tech firms, and the way they use comparable methods and addictive measures to maintain their clients engaged. She means that laws ought to be utilized to regain management, shield customers and forestall habit.
Questions I ask Gaia Bernstein:
- [00:52] There are a lot of books speaking about how we should be unwired, what are you type of hoping so as to add to that assortment of warning books?
- [02:48] The e book’s first half is concerning the concept of taking again management. Can we first have to grasp that earlier than making use of any type of measures?
- [04:48] Is there one thing evil occurring right here?
- [05:45] Is it intentional manipulation?
- [06:40] So there are some strategies that among the present state of psychological well being in sure international locations, the state of political environments, and the state of cultural and social modifications could be linked to those new norms. Would you recommend that there’s one thing to that?
- [08:25] Individuals aren’t conscious of among the addictive behaviors round on-line gaming, I feel significantly it could be fairly alarming, wouldn’t it?
- [11:56] You make some parallels to the tobacco trade, which was discovered to do all the things they might to make their product extra addictive and this introduced some laws. Are you suggesting that that’s the place we’re headed right here?
- [16:50] Are there different international locations which have embraced these modifications or measures and are actually working down the observe fairly shortly on reigning this in?
- [19:18] At what level does personal enterprise get overregulated?
- [20:34] Who’s answerable for making this modifications occur?
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