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Amsterdam tourism movies warn Brits about medicine in Crimson Mild District



The newest tourism-related ads from the town of Amsterdam look extra like scenes from “Cops.”

Over footage of a lurching man getting cuffed, positioned into the again of a police automotive and sitting in a cell, a message warns that “getting trashed” within the metropolis recognized for its hashish cafes and brothels may result in a 140 euro (greater than $151) advantageous.

“So coming to Amsterdam for a messy night time? Keep away,” says the advert, which went on-line Tuesday.

Another video depicts a teenager who’s handed out on a park bench getting loaded into an ambulance earlier than mendacity in a hospital mattress. The message, in regards to the risks of drug use, is similar.

Amsterdam’s metropolis authorities produced a video marketing campaign to warn overseas vacationers in regards to the dangers of partying within the metropolis. (Video: Gemeente Amsterdam)

Based on the native authorities, the adverts are a part of a web based “Keep Away” marketing campaign focused at British males between 18 and 35. The initiative seeks to discourage so-called “nuisance vacationers” who’ve plagued the Dutch capital for years. Officers say guests from elsewhere within the Netherlands and different E.U. international locations might be added later.

‘The city is ours again’: How the pandemic relieved Amsterdam of overtourism

A information launch selling the marketing campaign says potential guests who use search phrases together with “stag social gathering Amsterdam” — which references bachelor events — in addition to “low cost resort Amsterdam” and “pub crawl Amsterdam” might be served warning adverts that embrace the dangers of overindulging in alcohol and medicines. The messaging may evolve within the coming months, in line with a metropolis news release.

“Guests will stay welcome, however not in the event that they misbehave and trigger nuisance,” Deputy Mayor Sofyan Mbarki mentioned within the launch. “In that case we as a metropolis will say: relatively not, keep away.”

The town of Amsterdam’s “Keep Away” marketing campaign seeks to dissuade males ages 18-35 from utilizing avenue medicine. (Video: Gemeente Amsterdam)

The “Keep Away” effort begins as Amsterdam is scheduled to begin rolling out anti-nuisance measures it permitted late final 12 months. This metropolis beforehand mentioned that starting in April, it will implement earlier closing instances for some companies together with brothels, eating places and intercourse golf equipment with catering licenses. A new rule banning pot-smoking within the streets of the Crimson Mild District is predicted to enter impact in mid-Could.

Beneath a tolerance policy for weed within the Netherlands, individuals are not prosecuted for getting as much as 5 grams of hashish, which is offered in espresso outlets.

Looking to dodge Amsterdam’s crowds? There are three remarkable towns a short train ride away.

Based on the information launch, one other marketing campaign is launching for guests who’re already on the town to indicate them “The right way to Amsterdam.” Key factors, which might be communicated on-line and through bodily indicators, embrace: no public urination, loud noise or shopping for medicine from avenue sellers.

Metropolis officers say they’re additionally in talks with organizers of stag events about how they might help tackle disruptive tourism.

Mbarki mentioned within the announcement that Amsterdam has already taken important measures towards “extreme tourism,” however must do much more.

“Amsterdam is a metropole and crowds and bustle are inherent options, however to maintain our metropolis habitable we now have to decide on for restriction as a substitute of irresponsible development,” he mentioned.


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