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Marketing Podcast with Jonah Berger
On this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton College professor and internationally bestselling writer of Contagious, Invisible Affect, and The Catalyst. He has a brand new e book we’re going to speak about — Magic Words: What to Say to Get Your Way.
Key Takeaway:
Phrases are essential to virtually every thing we do, together with speaking, persuading, and connecting. On this episode, Jonah Berger joins me to debate the science of language and the way sure phrases have a extra vital affect than others. You’ll be taught sensible tips about the way to use these magic phrases to make an actual distinction.
Questions I ask Jonah Berger:
- [01:23] Would you say there’s type of a theme or a thread that’s run by way of your work?
- [02:17] Would you go so far as saying that you’re advising folks to be scientifically intentional in regards to the phrases they select after they’re influencing?
- [04:06] What was the analysis that you simply did wish to compile the six kinds of phrases that may enhance affect in each space of your life?
- [07:30] At what level does the idea you’re speaking about change into a damaging affect?
- [09:59] What have you ever observed in what the instance you employ within the e book, Donald Trump, has achieved that has really influenced folks, you understand, no matter how you’re feeling about it?
- [16:55] What function does listening play on this universe?
- [19:18] Are you able to unpack the language of beer?
- [21:18] The place can folks join with you and be taught extra about your work?
Extra About Jonah Berger:
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This episode of the Duct Tape Advertising Podcast is dropped at you by the HubSpot Podcast Network.
HubSpot Podcast Network is the audio vacation spot for enterprise professionals in search of one of the best training and inspiration to develop a enterprise.
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