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{Hardware} startups have a critical drawback over SaaS corporations: When you ship, it’s someplace within the hard-to-impossible vary to make modifications to the product. Which means you’d greatest get it proper. However figuring out what to ship might be difficult. Prelaunch.com first caught my eye at CES in Las Vegas this yr, the place the corporate had a “wall of flops”: merchandise that have been manufactured however didn’t discover industrial success.
Earlier this yr, the company raised a $1.5 million seed round, and I already talked with the corporate’s founder about what it takes to de-risk hardware products. As a part of that interview, I managed to speak the crew into letting me take a better have a look at the pitch deck it used to lift the $1.5 million.
We’re searching for extra distinctive pitch decks to tear down, so if you wish to submit your personal, here’s how you can do that.
Slides on this deck
- Cowl slide
- Abstract slide
- Market context slide
- Drawback slide
- Resolution slide
- Drawback with the prevailing answer slide
- Product slide 1
- Outcomes slide
- Product slide 2
- Product slide 3
- Product slide 4
- Imaginative and prescient slide
- Worth prop slide
- Traction and metrics slide
- Enterprise mannequin and pricing slide
- Market tendencies slide
- Why now slide
- Crew slide
- The Ask slide
- Contact us slide
Three issues to like
Prelaunch clearly has a really clear thought of the place it needs to go, and it presents that superbly in its slide deck. On the identical time, the corporate makes some fairly elementary errors, and the deck is lacking some necessary info. Nonetheless, there’s loads to like right here, so let’s dive in and have a look.
Share the win
On Slide 8, the corporate exhibits the measured efficacy of what it does, basically suggesting that it has developed a crystal ball of types.
[Slide 8] Having the ability to predict how a lot demand there might be for a product with greater than 85% accuracy is a hell of a feat. Picture Credit: Prelaunch
If you find yourself placing collectively your personal slide deck, take into consideration whether or not you could have the same metric you possibly can consult with, one which illustrates how significantly better your clients’ lives might be in the event that they use your product.
In Slides 1-7, Prelaunch units up its drawback house and the challenges it’s addressing within the {hardware} ecosystem. On this slide, it brings it full circle, claiming that what it’s doing works extraordinarily nicely. To {hardware} producers and the individuals who understand how they work, an 86% accuracy of product demand forecasting is pretty much as good because it will get; it might as nicely be a crystal ball. That is an extremely highly effective declare that goes a good distance towards confirming that the corporate is constructing one thing that might be an indispensable instrument for {hardware} producers.
If you find yourself placing collectively your personal slide deck, take into consideration whether or not you could have the same metric you possibly can consult with, one which illustrates how significantly better your clients’ lives might be in the event that they use your product. It’s an ideal storytelling instrument — if it stands as much as scrutiny.
A daring imaginative and prescient
[Slide 12] Loads of house to develop. Picture Credit: Prelaunch
Market sizing is all the time an fascinating problem for startups, however Prelaunch’s imaginative and prescient, mixed with its claims round how a lot it will possibly de-risk {hardware} manufacturing, makes for a compelling story. After all, many product launches do begin with a market analysis part already, however Prelaunch goals to place the costly market analysis instruments out there to high-end product producers within the arms of everybody, together with startups, mom-and-pop manufacturing operators and people who find themselves keen on doing human-informed product design.
Present, don’t inform
[Slide 11] Displaying what the instrument does is helps clarify why it’s helpful. Picture Credit: Prelaunch
Prelaunch makes use of 4 slides to indicate totally different points of its product, summarizing the analytics, reporting and a big a part of the characteristic set that’s out there inside the firm’s product. Nevertheless it was ready to do that with a easy set of screenshots, somewhat than overloading the slide with phrases.
This a part of the story may be very show-don’t-tell, and it describes a few necessary issues in regards to the firm and its product: It’s capable of create advanced dashboards that convey giant quantities of knowledge merely, and it’s capable of construct a product that’s intuitive and actionable.
Traction galore!
I normally solely add three issues I like, however I needed to embrace this slide as nicely …
[Slide 14] Within the 4 months since launch, Prelaunch has seen unimaginable development. Picture Credit: Prelaunch
There’s one slide that can trump the whole lot else that’s happening within the enterprise, and that’s traction. An terrible crew that has traction just isn’t an terrible crew. A dreadful product that’s making income just isn’t a dreadful product. I’m shocked the Prelaunch crew waited till slide 14 to tout these numbers. However $133,000 ARR after solely 4 months is extremely spectacular, and though the 800 corporations registered may very well be an arrogance metric, if these are all in-market patrons for a product like Prelaunch, that’s a beefy, promising pipeline.
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