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Marketing Podcast with Louis Gudema
On this episode of the Duct Tape Marketing Podcast, I interview Louis Gudema. Louis is a fractional CMO for B2B corporations, and mentors startups at MIT. Beforehand he based and grew a advertising and marketing company, and pivoted it right into a SaaS firm, rising it into one of many high three or 4 corporations in its nationwide market earlier than a profitable exit. The primary version of Bullseye Advertising and marketing was named One of many Finest Advertising and marketing Plan Books of All Time by Ebook Authority. He additionally has a facet hustle as a ghostwriter of enterprise and advertising and marketing books.
His upcoming e-book is a second version of Bullseye Advertising and marketing the place he teaches tips on how to develop, launch, and scale a profitable advertising and marketing technique for B2B corporations.
Key Takeaway:
This second version of Bullseye Advertising and marketing focuses on B2B advertising and marketing completely and highlights examples of how creativity may be carried out in B2B advertising and marketing methods. Louis emphasizes the significance of the third section of the Bullseye Advertising and marketing strategy, which is to create psychological availability and construct up model consciousness so that you’re high of thoughts in your prospects and make your short-term advertising and marketing simpler.
Questions I ask Louis Gudema:
- [02:11] Why’d you write a second version? What was wanted? What’s new?
- [07:37] You discuss rather a lot about conversion charge optimization, so inform me slightly little bit of your pondering on what you’ve seen once you’ve received individuals to give attention to that.
- [09:24] What are the numerous like channel variations even, or approaches to a B2B marketer versus a B2C marketer?
- [12:44] Relating to model advertising and marketing, how can I put money into that after I actually can’t measure it?
- [18:45] What’s your tackle AI in advertising and marketing today?
- [21:53] You’re an creator of an ideal e-book: Bullseye Advertising and marketing, however you additionally write books with, and for people, I suppose, as a ghostwriter. Are you able to discuss your resolution to try this?
Extra About Louis Gudema:
Extra About The Company Certification Intensive Coaching:
Take The Advertising and marketing Evaluation:
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This episode of the Duct Tape Advertising and marketing Podcast is delivered to you by the HubSpot Podcast Network.
HubSpot Podcast Network is the audio vacation spot for enterprise professionals who search the most effective schooling and inspiration on tips on how to develop a enterprise.
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